The Facebook 200-101 exam consists of 50 multiple-choice questions and must be completed within 75 minutes. To pass, candidates must score a minimum of 700 out of 1000 points. 200-101 exam is available in multiple languages and can be taken online from anywhere in the world. Candidates can also choose to take a proctored version of the exam at a testing center.
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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
Facebook 200-101 Exam Overview:
| Certification Vendor: | Meta (formerly Facebook) |
|---|---|
| Exam Name: | Meta Certified Marketing Science Professional |
| Exam Number: | 200-101 |
| Exam Format: | Multiple-choice questions, Scenario-based questions |
| Certificate Validity Period: | 1 year from certification date |
| Related Certifications: | Meta Certified Digital Marketing Associate Meta Certified Technical Implementation Specialist |
| Exam Price: | USD 150 (excluding local taxes) |
| Real Exam Qty: | 60 |
| Available Languages: | Japanese, Portuguese (Brazilian), Spanish (Latin American), English, German |
| Exam Duration: | 105 minutes |
| Passing Score: | 700 out of 1000 |
| Recommended Training: | Meta Blueprint Marketing Science Courses Meta Blueprint Official Study Guide |
| Exam Registration: | Pearson VUE Registration Meta Blueprint Certification Portal |
| Sample Questions: | Facebook 200-101 Sample Questions |
| Exam Way: | Online proctored or onsite testing center via Pearson VUE |
| Pre Condition: | No mandatory prerequisites; recommended: 3+ years of experience in marketing measurement, statistics, data analysis, and familiarity with tools like SQL, Python, R, Excel |
| Official Syllabus URL: | https://www.facebook.com/business/learn/certification/exams/200-101-exam |
Facebook Certified Marketing Science Professional exam is a challenging yet rewarding certification that can help you expand your knowledge and skills in digital marketing. It's a valuable asset for anyone who wants to establish themselves as a trusted expert in the field of marketing science.
Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Generate Insights | 16% | - Evaluate impact of measurement approach on KPIs - Synthesize results from statistical and data analyses - Apply concepts to validate or invalidate hypotheses |
| Assess | 20% | - Compare and evaluate different measurement methodologies - Communicate assumptions based on situation assessment - Align business goals with KPIs and analysis plans - Evaluate data quality and relevance of existing data sources |
| Make Data-Driven Recommendations | 13% | - Communicate insights clearly to stakeholders - Identify iterative measurement opportunities - Provide recommendations for future marketing campaigns |
| Perform an Analysis | 20% | - Interpret data visualizations - Apply statistical and exploratory analysis methods - Interpret statistical outputs and regression results - Prepare and manipulate data for analysis |
| Recommend Measurement Solutions | 18% | - Determine feasibility of measurement solutions - Recommend suitable measurement approaches and tools - Design tests to address hypotheses |
| Hypothesise | 13% | - Determine appropriate actions based on hypothesis validation or invalidation - Translate business goals into testable hypotheses |
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By Neil

