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Adobe AD0-E202 Exam Overview:
| Certification Vendor: | Adobe |
|---|---|
| Exam Name: | Adobe Analytics Business Practitioner |
| Exam Number: | AD0-E202 |
| Passing Score: | Around 70% (Adobe scoring scale) |
| Exam Price: | Approximately USD 180 |
| Real Exam Qty: | 69 |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple select, Multiple choice |
| Available Languages: | English |
| Related Certifications: | Adobe Certified Expert - Adobe Analytics Developer (AD0-E201) Adobe Certified Master - Adobe Analytics Architect (AD0-E207) |
| Sample Questions: | Adobe AD0-E202 Sample Questions |
| Exam Way: | Online proctored or test centre supervised |
| Pre Condition: | No formal prerequisites, but practical experience with Adobe Analytics is recommended. |
| Official Syllabus URL: | https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/aa/aa-overview |
Adobe AD0-E202 exam is designed for individuals who want to prove their knowledge and skills in Adobe Analytics Business Practitioner. Adobe Analytics Business Practitioner certification exam is intended for individuals who have a fundamental understanding of the digital marketing landscape and want to develop their expertise in Adobe Analytics. AD0-E202 exam is ideal for those who work with Adobe Analytics to collect, analyze, and report on data related to website traffic, online marketing campaigns, and customer behavior.
Adobe AD0-E202 exam assesses the knowledge of Adobe Analytics' essential features and functionality, including how to create and manage specific metrics and reports. Adobe Analytics Business Practitioner certification is perfect for individuals who want to improve their digital analytics knowledge and become proficient in Adobe Analytics. Professionals who pass the AD0-E202 certification exam join a community of experts, including Adobe Analytics professionals, who are ready to make a significant difference in their field.
Adobe AD0-E202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Segmentation and metrics | - Develop and configure segments - Create and use calculated metrics |
| Topic 2: Administration | - Configure Marketing Channel processing and classification rules |
| Topic 3: Tool knowledge and troubleshooting | - Identify data quality issues and general tool functionality |
| Topic 4: Business analysis | - Interpret business requirements and identify appropriate reporting strategies - Analyze data to answer business questions and draw conclusions - Identify conversion funnels and interpret Solution Design References |
| Topic 5: Reporting and dashboarding | - Configure projects and dashboards in Adobe Analytics - Manage scheduling and sharing of reports - Apply reporting techniques and visualization best practices |
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