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Marketo MCE Exam is an essential certification for marketing professionals who want to demonstrate their proficiency in using Marketo's marketing automation software. Marketo Certified Expert Exam certification is globally recognized and highly valued by employers, providing a competitive advantage in the job market. By earning a Marketo MCE certification, professionals can advance their careers and stay up-to-date with the latest trends and best practices in marketing automation.
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
Marketo MCE Exam is a comprehensive test that covers a wide range of topics related to Marketo, including lead management, email marketing, landing pages, marketing automation, reporting, and analytics. MCE exam is designed to test the candidate's knowledge of Marketo's features and functionality, as well as their ability to apply best practices to marketing campaigns. MCE exam consists of 100 multiple-choice questions and is available online, making it convenient for candidates to take the test from anywhere in the world.
Marketo MCE Exam Overview:
| Certification Vendor: | Adobe Marketo |
|---|---|
| Exam Name: | Marketo Certified Expert Exam |
| Exam Number: | MCE / AD0-E552 |
| Exam Format: | Scenario-based, Multiple-choice, Multiple-select |
| Real Exam Qty: | 60-75 |
| Exam Duration: | 90 minutes |
| Related Certifications: | Marketo Certified Solutions Architect (MCSA) Adobe Certified Expert – Marketo Engage Business Practitioner |
| Certificate Validity Period: | 2 years |
| Passing Score: | 67%-70% |
| Available Languages: | English, Japanese |
| Exam Price: | $225 USD |
| Recommended Training: | Official MCE Exam Prep Guide Marketo University & Experience League |
| Exam Registration: | Pearson VUE / Kryterion Registration Adobe Certification Portal |
| Sample Questions: | Marketo MCE Sample Questions |
| Exam Way: | Online proctored (Kryterion) or in-person at authorized test centers |
| Pre Condition: | No mandatory prerequisites; recommended 1+ year hands-on Marketo experience, 800–1000 working hours |
| Official Syllabus URL: | https://experienceleague.adobe.com/en/docs/marketo-learn/certification/mce |
Marketo MCE Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: System Administration & Integrations | 18% | - CRM sync and platform integrations - User roles, permissions and workspace settings - Field management and configuration |
| Topic 2: Reporting & Analytics | 16% | - Standard and custom report types - Attribution models and dashboard interpretation - Program performance and revenue cycle analytics |
| Topic 3: Program Fundamentals & Campaign Execution | 30% | - Engagement programs and nurture streams - Smart campaign triggers, filters and flow logic - Program types, channels, statuses and progression |
| Topic 4: Email, Landing Pages & Personalization | 16% | - Progressive profiling and personalization - A/B testing and champion/challenger campaigns - Asset creation, templates and tokens |
| Topic 5: Lead & Data Management | 20% | - Lead lifecycle, status transitions and scoring - Data quality, deduplication and imports - Database segmentation and smart lists |
By Prima
