Last Updated: Jul 24, 2026
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| Section | Objectives |
|---|---|
| Topic 1: Analysis and Reporting | - Segmentation and filtering concepts - Workspace analysis and project creation |
| Topic 2: Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Topic 3: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Topic 4: Reporting and Visualization | - Visualization components in Analysis Workspace - Reporting best practices |
1. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:
A) Enable Real-Time Data Sync
B) Check Identity Resolution Logs
C) Review Campaign Metrics
D) Monitor Conversion Rates
2. Which setting ensures that only relevant events are analyzed in a custom report?
Response:
A) Data Sync Rules
B) Identity Graph Linking
C) Event Filters
D) Profile Permissions
3. Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration. What should you do next?
Response:
A) Reprocess all web traffic data.
B) Enable real-time data synchronization.
C) Add the purchase conversion metric to the data view and refresh the report.
D) Use the calculated metrics feature to estimate purchase conversions.
4. Your team is sharing monthly campaign performance reports with external partners, but some partners report missing files. After investigating, you discover that access permissions were not set correctly. What should you do next?
Response:
A) Reassign report distribution tasks to the marketing team.
B) Update access permissions to include all intended recipients.
C) Use fallback metrics for incomplete reports.
D) Increase the report delivery frequency.
5. Which segment configurations should be enabled to track returning customers in Adobe CJA?
(Select two.)
Response:
A) Identity Resolution Setup
B) Purchase Event Trigger
C) Data Ingestion from CRM
D) Event Type Matching
Solutions:
| Question # 1 Answer: C,D | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: A,D |
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