Last Updated: Aug 19, 2026
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The MB-260 exam covers a range of topics related to Dynamics 365 Customer Insights, including data ingestion, data modeling, segmentation, analytics, and integration with other Microsoft products. Candidates will be expected to demonstrate their proficiency in configuring and managing Customer Insights instances, designing and implementing data integrations, creating and managing customer segments, and interpreting and communicating insights to stakeholders. Passing the MB-260 exam is a key step towards becoming a Microsoft Certified: Dynamics 365 Customer Insights Functional Consultant Associate, and can help individuals advance their careers in the growing field of customer data management.
Reference: https://docs.microsoft.com/en-us/learn/certifications/exams/mb-260
Microsoft MB-260 (Microsoft Customer Data Platform Specialist) Exam is designed to test candidates' knowledge and expertise in using the Microsoft Dynamics 365 Customer Insights platform and other related tools. Microsoft Customer Data Platform Specialist certification exam validates the abilities of professionals to configure, implement, and manage a customer data platform solution for medium to large-scale organizations effectively. The MB-260 certification is an excellent way for individuals to demonstrate their proficiency in the field of customer data management and gain the trust of potential employers and clients.
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Microsoft MB-260 certification exam is designed for professionals who want to demonstrate their expertise in implementing solutions using the Microsoft Dynamics 365 Customer Insights platform. By passing MB-260 exam, individuals can prove their skills in configuring and managing customer data and creating custom insights, and they can earn the title of Microsoft Customer Data Platform Specialist.
| Section | Weight | Objectives |
|---|---|---|
| Create customer profiles through data unification | 35-40% | - Configure merge policies - Verify unified profiles - Manage relationships and activities - Define match rules |
| Design Dynamics 365 Customer Insights - Data solutions | 5-10% | - Describe functionality and components
|
| Ingest data into Customer Insights - Data | 10-15% | - Connect to data sources
|
| Configure measures and segments | 15-20% | - Apply filters and conditions - Create and manage measures - Define segment logic |
| Implement AI predictions | 5-10% | - Configure built-in models
|
| Configure third-party connections and exports | 5-10% | - Integrate with Dynamics 365 apps - Set up data destinations - Export data to external systems |
| Administer Customer Insights - Data | 5-10% | - Apply security and compliance policies - Ensure data privacy and consent - Monitor data refreshes - Manage environment settings |
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