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| Section | Objectives |
|---|---|
| Topic 1: Branding and Deliverability | |
| Topic 2: Configuring Security Settings | - Configure company settings - Explain the importance of asset permissions and contact level security - Create users and customize a security group |
| Topic 3: Integrating CRM | |
| Topic 4: Implementing Automation | |
| Topic 5: Understanding Eloqua Fundamentals | - Create an email - Create a segment - Generate key reports |
| Topic 6: Configuring Email Configuration and Preference Management | |
| Topic 7: Managing Database | |
| Topic 8: Configuring Forms | |
| Topic 9: Tracking Script | |
| Topic 10: Understanding Data Model | - Describe Eloqua data objects and their relationship - Describe the process for adding, capturing, and enhancing data in Eloqua, including the purpose of the AppCloud |
| Topic 11: Using AI Capabilities in Eloqua | |
| Topic 12: Configuring Additional Eloqua Services | |
| Topic 13: Implementation Overview | - Identify the pre-requisite documents and the key client attendees required for an implementation - Describe the major milestones and key deliverables of the available implementation offerings |
1. Your client would like to hold contacts until they open an email, and then send another follow-up immediately after they open it. If the contacts do not open the email, they would like to wait two weeks and then send them to a different campaign.
How would you advise they configure this in the Campaign Canvas? (Choose the best answer.)
A) Hold all contracts in a two-week step and then determine which action should occur next with a decision step of "Did contacts open email?".
B) Send contacts to a Program Canvas in order to send a follow-up email and disable the Campaign Canvas.
C) Send all Contacts to the email step and use Scheduling settings to determine when to send the email.
D) Add an evaluation period on the decision step of "Did contacts open email?" with an evaluation period of two weeks.
2. Which four CRM integrations with Eloqua are supported? (Choose four.)
A) Microsoft Dynamics 365
B) Oracle OnDemand
C) SAP
D) Siebel OnPremise
E) Oracle Sales Cloud
F) Salesforce
3. Given this segment, which two contacts will be included? (Choose two.)
A) A contact in California who clicked an email one time and submitted a form one time 45 days ago.
B) A contact in New York who opened an email 1 week ago.
C) A contact in New York who clicked an email one time and submitted a form one time 14 days ago.
D) A contact in California who submitted 2 forms 1 week ago.
E) A contact in California who submitted a form one time 7 days ago.
4. How do you define a sender's mailing IP reputation?
A) a measure of the sender's mailing deliverability, based on complaints, blacklisting, bouncebacks, and spam
B) a score based on how many people "liked" the sender on Facebook and clicked through to the landing
C) the value put on the email recipients' well-received comments from the message content
D) the number of email recipients that do NOT unsubscribe from emails and update their email preferences
5. After integrating an Eloqua form externally on a client's website, the form is NOT capturing submissions in Eloqua.
Which two causes of the issue with form integration? (Choose two.)
A) The Eloqua form has a required field but the website is NOT reflecting that this field is required.
B) The Eloqua form is active and the code has been integrated on another page on the client's website.
C) "Must contain a valid number of characters" is set and the submitter is entering more characters on the webpage.
D) A processing step has been updated on the form and the code has not been updated to reflect this on the client's website.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A,B,E,F | Question # 3 Answer: B,C | Question # 4 Answer: A | Question # 5 Answer: B,D |
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