Last Updated: Aug 27, 2026
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| Section | Objectives |
|---|---|
| Topic 1: Responsys Data Model | - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model |
| Topic 2: Creating and Managing Content | - Use assets and templates - Implement personalization with RPL - Build responsive email and mobile content |
| Topic 3: Multi-Channel Campaigns | - Set up email, SMS, and push campaigns - Configure subscription management - Manage cross-channel consistency |
| Topic 4: Reporting and Analytics | - Create custom reports - Access standard reports and dashboards - Analyze campaign performance metrics |
| Topic 5: Programs | - Design multi-step automation programs - Configure triggers, rules, and actions - Monitor and optimize program performance |
| Topic 6: Responsys Personalization Language (RPL) | - Implement dynamic content - Write basic RPL expressions - Debug RPL syntax and logic |
| Topic 7: Initial Configuration & Deliverability | - Perform IP warm-up and ramp-up - Configure domain branding and delegation - Manage bounce processing, spam feedback loops - Set global account and deliverability settings |
| Topic 8: Account Administration | - Manage user roles and permissions - Monitor account usage and health - Configure security and compliance settings |
| Topic 9: Integration: Interact Connect | - Describe Data Gateway setup - Manage data synchronization - Configure Interact Connect integration |
| Topic 10: Campaigns and Forms | - Configure conversion and tracking - Build and manage web/mobile forms - Create and deploy marketing campaigns |
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