Last Updated: Aug 07, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Segmentation and Insights | 18% | - Insight implementation - Segment creation and configuration - Calculated vs streaming insights - Segment membership analysis |
| Topic 2: Data Cloud Setup and Administration | 12% | - Data streams and data bundles - Permissions and access control - Monitoring and maintenance tools - Data spaces and configuration |
| Topic 3: Act on Data | 18% | - Troubleshooting activations - Process automation and triggering - Attribute usage and management - Activation concepts and use cases |
| Topic 4: Data Ingestion and Modeling | 20% | - Data validation and inspection - Transformation and mapping - Ingestion from various sources - Data modeling best practices |
| Topic 5: Data Cloud Overview | 18% | - Architecture and ecosystem - Business value and use cases - Core concepts and terminology |
| Topic 6: Identity Resolution | 14% | - Identity use cases - Conflict resolution - Unified profile creation - Matching and reconciliation rules |
1. A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios.
Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice.
Which identity resolution strategy should the consultant put in place?
A) Configure a single match rule with a single connected contact point based on address.
B) Configure a single match rule based on a custom identifier.
C) Use a more restrictive design approach to ensure the match rules perform as desired.
D) Use multiple contact points without individual attributes in the match rules.
2. A customer has multiple team members who create segment audiences that work in different time zones. One team member works at the home office in the Pacific time zone, that matches the org Time Zone setting.
Another team member works remotely in the Eastern time zone.
Which user will see their home time zone in the segment and activation schedule areas?
A) Neither team member; Data Cloud shows all schedules in GMT.
B) Both team members; Data Cloud adjusts the segment and activation schedules to the time zone of the logged-in user
C) The team member in the Eastern time zone.
D) The team member in the Pacific time zone.
3. Cumulus Financial uses calculated insights to compute the total banking value per branch for its high net worth customers. In the calculated insight, "banking value" is a metric, "branch" is a dimension, and "high net worth" is a filter.
What can be included as an attribute in activation?
A) "banking value" (metric)
B) "high net worth" (filter)
C) "branch" (dimension) and "banking metric)
D) "branch" (dimension)
4. Data Cloud receives a nightly file of all ecommerce transactions from the previous day.
Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages.
What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?
A) Set a refresh schedule for the calculated insights to occur every hour.
B) Ensure the activations are set to Incremental Activation and automatically publish every hour.
C) Ensure the segments are set to Rapid Publish and set to refresh every hour.
D) Use Flow to trigger a change data event on the ecommerce data to refresh calculated insightsand segments before the activations are scheduled to run.
5. A customer has a requirement to be able to view the last time each segment was published within their Data Cloud org.
Which two features should the consultant recommend to best address this requirement?
Choose 2 answers
A) Report
B) Calculated insight
C) Dashboard
D) Profile Explorer
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A,C |
Ingrid
Lillian
Murray
Roberta
Valentina
Algernon
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