Last Updated: Aug 05, 2026
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| Section | Weight | Objectives |
|---|---|---|
| OmniStudio Implementation | 15% | - Integrate processes across channels - Design digital experiences with OmniScripts and FlexCards |
| Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Product catalog, inventory and ad space configuration - Proposal creation, pricing, contracts and fulfillment |
| Subscriber Lifecycle Management | 20% | - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization - Subscription products, billing and renewals |
| Industries CPQ, CLM and Order Management | 20% | - Contract lifecycle management and compliance - Order capture, fulfillment and delivery - Configure, price and quote media offerings |
| Media Cloud Fundamentals | 20% | - Integration with Salesforce platform and external systems - Overview of Media Cloud for media and entertainment industry - Core architecture, components and data model |
1. A media cloud customer utilizesindustries order managements to manage advertising publishing. Order Management orchestrates the fulfillment steps across multiple external system, such as inventory management for reserve/assin ad placement, ad servers, and a billing system for invoicing. Which two guidelines should a consultant follow when desinin an orchestration plan to external systems?
A) create a master end-to-end plan to sequence the major milestones of all orders
B) fully describe all commercial product entities using product attributes.
C) create separate orchestration plan definitions for provisioning , logistics, inventory, and/or billing
D) use a single swim lane or orchestration plan for all callouts to all external systems
2. Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?
A) google ad manager
B) marketing cloud intelligence
C) custom ad server
D) tabluea
3. In digital ad sales, what are two ways advertisiments are priced?
A) prepaid expense (PE)
B) marketing cost
C) cost per mille (CPM)
D) cost per click (CPC)
4. A company is planning to do an audit and needs a report to determine all the price list changes that have been configured in all streaming packages configured in media cloud. which set of objects should a consultant access to generate such report?
A) product, price book, price book entry, price list
B) product, pricing variable, pricing variable binding
C) product, price list entry, pricing element
D) product, pricing plan, pricing plan step, price list
5. A digital publisher wants to integrate its google ad manager (GAM) server with advertising sales management (ASM). Which set of object need to be populated in this scenario?
A) adserver,ad server application, and ad server advertiser
B) adserver,ad server account, and ad server advertiser
C) ad server, ad server account, and ad server user
D) ad server, ad server application, and ad server user
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: B | Question # 3 Answer: C,D | Question # 4 Answer: D | Question # 5 Answer: D |
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