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Adobe AD0-E402 exam is a challenging but rewarding certification for individuals who are passionate about digital marketing and web analytics, and want to demonstrate their expertise in Adobe Target. With the right preparation and dedication, candidates can achieve this certification and take their career to the next level.
Adobe AD0-E402 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Target Architect |
| Exam Number: | AD0-E402 |
| Exam Price: | USD 225 |
| Passing Score: | 550 (scaled score) |
| Related Certifications: | Adobe Target Business Practitioner Professional (AD0-E408) Adobe Target Business Practitioner Expert (AD0-E406) Adobe Target Architect Master (AD0-E409) |
| Available Languages: | English |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 50 |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple choice, Multiple select |
| Exam Way: | Online proctored (camera required) |
| Pre Condition: | Recommended 3+ years of experience in digital optimization and Adobe Target implementations |
| Official Syllabus URL: | https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/at/at-overview |
Adobe AD0-E402 (Adobe Target Architect) Exam is a certification exam offered by Adobe that is designed to test the knowledge and skills of professionals in designing and implementing targeted marketing campaigns using Adobe Target. Adobe Target is a cloud-based digital marketing platform that provides marketers with the ability to test and optimize their digital content, such as websites, mobile apps, and ads, to improve customer engagement and conversion rates. The Adobe AD0-E402 exam is intended for architects, consultants, and developers who work with Adobe Target and have experience in creating and managing targeted campaigns.
Adobe AD0-E402 certification exam is intended for professionals who work with Adobe Target on a regular basis, such as marketing managers, web developers, and digital analysts. AD0-E402 exam is designed to assess the candidate's knowledge and skills related to Adobe Target architecture and deployment, as well as their ability to design and implement personalized experiences using Adobe Target. Candidates who pass the exam are awarded the Adobe Target Architect certification, which is a valuable credential that can help them advance their careers in the digital marketing industry.
Adobe AD0-E402 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Leverage Adobe Target Recommendations | 8% | - Configure and troubleshoot recommendations - Recommendations concepts and environments |
| Topic 2: Adobe Target Fundamentals | 12% | - Fundamental technologies of Target implementations - Core Adobe Target usage and concepts |
| Topic 3: Architect, Design and Implement Adobe Target | 20% | - Select correct implementation strategies - Design scalable Target solutions |
| Topic 4: Adobe Target and Supported Touch Points | 14% | - Client-side delivery - Server-side delivery, mobile and API implementations |
| Topic 5: Adobe Target Administration and Governance | 12% | - User management and administrative setup - Governance and implementation strategy |
| Topic 6: Integrating with Adobe Target | 16% | - Integrate Target with Adobe Experience Manager and other Experience Cloud solutions - Integrate Adobe Target with Adobe Analytics (A4T) |
| Topic 7: Troubleshooting | 18% | - Troubleshoot mbox and activity errors - Resolve integration and configuration issues |
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