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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:
A) Use Report Export Templates
B) Assign Temporary Report Access
C) Apply Data Privacy Rules
D) Create Custom Data Views
2. Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:
A) Apply Data Retention Rules
B) Use Predefined Data Views
C) Enable Identity Resolution
D) Validate Profile Permissions
3. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:
A) (Customer ID exists (People)) / (Customer ID does not exist (People))
B) (Customer ID does not exist (People)) / People
C) (Customer ID exists (People)) / People
4. A customer is looking at a report in workspace where he has added country dimension in freeform against orders metric. Customer wants to analyze the orders where customer touched the promotion page and then placed an order in the reporting window. He creates a 'Person' level container and uses the sequential definition as 'Page equals promotion_page then orders exists'.
What will the report show?
Response:
A) Report will not show any orders as sequential definitions are not allowed with 'Person' level containers
B) Report will show orders that were placed only after promotion page was viewed in the reporting window
C) Report will only show sessions where the promotion page was not viewed
D) Report will show orders that were placed after promotion page was viewed and may show orders placed before that page
5. Which filter type should be used to extract only high-value transactions from a dataset in Adobe CJA?
Response:
A) Event Trigger Filter
B) Date Range Filter
C) Metric Filter
D) Static Filter
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: C,D | Question # 3 Answer: C | Question # 4 Answer: D | Question # 5 Answer: C |
By Susanna
