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Google Display Exam Practice Test Sample Questions:

1. Which one of the following statements best describes the relationship between the quality score and the cost-per-click of an ad in Google AdWords?

A) The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad position.
B) The higher a keyword's Quality Score, the higher the price you pay for each click and the higher the ranking of your ad over your competition.
C) The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad position.
D) The higher a keyword's Quality Score, the lower the price you pay for each.

2. What is the size of a video companion banner required for expandable click-to-play YouTube Video Ad?

A) 300x35
B) 950x500
C) 50x50
D) 300x250

3. Lily has created a display campaign to help support her consulting business. She wants to create more display ads based on themes and templates. Which Google AdWords tool will she use to accomplish the task?

A) Keyword tools
B) My Change History tool
C) Display ad builder
D) Conversion optimizer

4. Todd is interested in creating text ads for the Google Content Network though his business partner thinks he should use image ads. There are several reasons why Todd should use a text ad in the Google Content Network. Which of the following is NOT a valid reason why Todd should use a text ad in the Google Content Network?

A) Todd can use text ads to address Google Content Network members that don't accept imag e ads.
B) Text ads are the most versatile ad format with the widest reach across the web.
C) Text ads are better than image ads to draw the users' attention.
D) Todd can realize a lower cost per acquisition with text ads than with displays ads.

5. Which of the following reports shows how your keywords are performing across all campaigns or in the selected campaigns?

A) Search query report
B) Campaign report
C) Keyword report
D) Ad report

Solutions: