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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Unica
B) Cross-channel campaign management.
C) All of the above.
D) Customer segmentation.

2. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Web browser, mobile applications, social platform, data mining.
B) eCommerce, POS, kiosk, call center.
C) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
D) Unica, Coremetrics, SPSS, Cognos.

3. Which of the following is a direct benefit that supply chain visibility provides with respect to inbound flow of goods?

A) Exceed customer expectations.
B) Increased inventory turns.
C) Decreased returns.
D) Reduce stock-outs and expediting costs.

4. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?

A) Retail Store Solutions for POS
B) Unica
C) WebSphere Commerce
D) Sterling Configure, Price, Quote (CPQ)

5. What are Smarter Commerce 'Sell' Offerings focused on?

A) Driving the customer to the preferred enterprise sales channel.
B) Up-sell potential via outbound calling centers and automated dialers.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Integrating the supply chain in order to support the selling process.

Solutions: