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Last Updated: Oct 04, 2026

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Oracle 1z1-952 Exam Overview:

Certification Vendor:Oracle
Exam Name:Oracle Data Management Platform Cloud 2017 Implementation Essentials
Exam Number:1Z0-952
Exam Format:Multiple Choice
Certificate Validity Period:18 months
Passing Score:65%
Exam Price:$245 USD
Real Exam Qty:75
Available Languages:English
Exam Duration:120 minutes
Recommended Training:Oracle University Training - Data Management Platform
Exam Registration:Oracle Certification Registration
Sample Questions: DOWNLOAD DEMO
Exam Way:Online proctored or testing center (Oracle authorized testing provider)
Pre Condition:No formal prerequisites required, but knowledge of digital marketing and data management concepts is recommended.
Official Syllabus URL:https://education.oracle.com

Oracle 1z1-952 Exam Syllabus Topics:

SectionObjectives
Audience and Identity Management- Audience creation and segmentation
  • 1. Campaign audience activation
    • 2. Audience discovery
      - Identity resolution
      • 1. ID swap mechanisms
        • 2. Mobile and web identity mapping
          Platform Implementation and Administration- Setup and configuration
          • 1. Data governance and permissions
            • 2. Tag implementation
              - Integration and APIs
              • 1. Data transfer mechanisms
                Data Ingestion and Management- Data sources and types
                • 1. Batch and real-time ingestion methods
                  • 2. First-party and third-party data ingestion
                    - Taxonomy and classification
                    • 1. Classification rules
                      • 2. Data mapping to categories
                        Oracle Data Management Platform Overview- Architecture and Core Components
                        • 1. Data ingestion methods
                          • 2. Identity graph and ID resolution
                            Reporting and Analytics- Campaign performance reporting
                            • 1. Media discovery reports
                              • 2. Audience performance analysis
                                - Data insights
                                • 1. Funnel and behavior analysis

                                  1z1-952 Exam FAQ: Study Smart, Buy Smart

                                  The Oracle Data Management Platform Cloud 2017 Implementation Essentials exam contains 75 to complete within 120 minutes. Timed simulation in the SurePassExams Desktop Test Engine teaches that rhythm before exam day does.

                                  No formal prerequisites required, but knowledge of digital marketing and data management concepts is recommended. Since requirements change over time, confirm the latest on the official Oracle exam page before scheduling.

                                  SurePassExams issues a full refund if you take the Oracle Data Management Platform Cloud 2017 Implementation Essentials exam within 60 days of purchase and do not pass. The policy does not apply if the exam is taken within 3 days of purchase, if the exam was never actually taken, or to free materials or expired orders, and the candidate name must match the payer name. Submit a scan of your enrollment slip and the official Score Report PDF within 2 days of the exam; claims are processed within 7 days. Alternatively, exchange for two free exam products of equal value and keep your original update service. Orders arrive by email within 1 minute — contact support if nothing arrives within 2 hours.

                                  Oracle recommends these training resources for the Oracle Data Management Platform Cloud 2017 Implementation Essentials exam:

                                  Follow the training with steady self-testing — the 75 practice questions from SurePassExams help you apply theory and fill any gaps the training leaves.

                                  The Oracle Data Management Platform Cloud 2017 Implementation Essentials exam requires 65% to pass, and registration costs $245 USD. A failed attempt means paying the same fee again — a readiness check with the SurePassExams engines before booking is the cheaper option.

                                  The official Oracle Data Management Platform Cloud 2017 Implementation Essentials outline defines 5 domains. The leading three are Data Ingestion and Management, Reporting and Analytics, and Oracle Data Management Platform Overview. The full list is in the topics section above, and SurePassExams's 75 practice questions cover each one.

                                  Online proctored or testing center (Oracle authorized testing provider) Register for the Oracle Data Management Platform Cloud 2017 Implementation Essentials exam through these official channels:

                                  After booking, SurePassExams delivers your practice questions within 1 minute — preparation starts the same day.

                                  The 1z1-952 exam is a Oracle certification exam validating the Oracle Data Management Platform Cloud 2017 Implementation Essentials syllabus shown above. Candidates in 2026 prepare for it with SurePassExams's 75 practice questions, available as a printable PDF, a Windows Desktop Test Engine, and an Online Test Engine — three versions of the same materials.

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                                  Oracle Data Management Platform Cloud 2017 Implementation Essentials Sample Questions:

                                  Question #1

                                  A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

                                  • A. Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
                                  • B. Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
                                  • C. Submit Taxonomy Maintenance requests to My Oracle Support.
                                  • D. Use Taxonomy Management in the Partner User Interface.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: D  🗳️

                                  Question #2

                                  Which three primary pricing models are available when configuring app partners? (Choose three.)

                                  • A. Clients can purchase data on a cost per 1,000 impression basis.
                                  • B. Clients can purchase data on a cost per stamp basis.
                                  • C. Clients can purchase data on a percentage of spend.
                                  • D. Clients can purchase data on impressions set in the central rate card.
                                  • E. Clients can purchase data according to the specific terms in their contract.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A,C,D  🗳️

                                  Question #3

                                  An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

                                  • A. In the HTML text area in the Create New Tag prompt
                                  • B. In the Audience Delivery Criteria area in the Create New Target prompt
                                  • C. In the Pixel URL field of the Campaign configuration
                                  • D. In the Target Selection area of the Create New Schedule prompt
                                  Reveal Solution  Discussion  0

                                  Correct Answer: C  🗳️

                                  Question #4

                                  You want to generate a container to deploy on your mobile website. Identify the two correct ways of configuring the tag from the "Generate Code" dialogue box. (Choose two.)

                                  • A. Select "Suppress cache busting" advanced configuration option.
                                  • B. Select "Suppress multiple tagging" advanced configuration option.
                                  • C. Click the "Mobile" configuration template.
                                  • D. Select the "Disable mobile support" advanced configuration option.
                                  • E. Select "Allow multiple tagging" and "Use multiple IFrames" advanced configuration options.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: B,E  🗳️

                                  Question #5

                                  Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

                                  • A. Classify user actions based on products and offerings.
                                  • B. Classify user actions based on the customer lifecycle.
                                  • C. Classify user actions based on popularity of products.
                                  • D. Classify user actions based on broad categories.
                                  Reveal Solution  Discussion  0

                                  Correct Answer: A  🗳️

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