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Last Updated: Aug 03, 2026

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To pass Advanced-Cross-Channel exam, candidates must demonstrate their proficiency in a wide range of topics, including marketing automation, customer journey mapping, segmentation and targeting, A/B testing, and analytics. They must also be able to configure and customize the Salesforce Marketing Cloud platform to meet the specific needs of their organization, and integrate it with other Salesforce products, such as Sales Cloud and Service Cloud. The Salesforce Advanced Cross Channel Accredited Professional certification is a valuable asset for any marketing professional, as it demonstrates their ability to design and execute successful cross-channel marketing campaigns that drive business growth and customer satisfaction.

Reference: https://partners.salesforce.com/pdx/s/learn/article/accredited-professional-exams-MCOTXBEPE52FHN3F2KD3GQLZECSE?language=en_US

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Salesforce Advanced-Cross-Channel Certification Exam is a comprehensive test that covers various topics such as cross-channel marketing strategies, customer journey mapping, segmentation, targeting, and analytics. Advanced-Cross-Channel exam is designed to test the candidate's knowledge and understanding of the latest marketing trends and best practices. Advanced-Cross-Channel exam consists of 60 multiple-choice questions and is available in English.

Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Interaction Studio
Einstein for Marketing Cloud22.5%
Social Studio
Mobile (SMS/Push)
Leveraging Customer Data and Analytics for Personalization- Segmentation
- Predictive modeling
- Data management
Cross-Channel Marketing Strategies and Tactics- Campaign planning
- Multi-touch attribution
- Channel selection
Journey Orchestration
Measuring and Reporting on Cross-Channel Marketing Performance- KPI selection
- Data visualization
- Dashboarding
Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Change management
- Stakeholder management
Triggers
Ad Studio
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- Data synchronization
- API integrations
Distributed Marketing

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