Last Updated: Aug 03, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Interaction Studio | ||
| Einstein for Marketing Cloud | 22.5% | |
| Social Studio | ||
| Mobile (SMS/Push) | ||
| Leveraging Customer Data and Analytics for Personalization | - Segmentation - Predictive modeling - Data management | |
| Cross-Channel Marketing Strategies and Tactics | - Campaign planning - Multi-touch attribution - Channel selection | |
| Journey Orchestration | ||
| Measuring and Reporting on Cross-Channel Marketing Performance | - KPI selection - Data visualization - Dashboarding | |
| Aligning Cross-Channel Marketing with Business Objectives | - Goal setting - Change management - Stakeholder management | |
| Triggers | ||
| Ad Studio | ||
| Integrating and Optimizing Marketing Campaigns Across Channels | - Campaign automation - Data synchronization - API integrations | |
| Distributed Marketing |
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