Last Updated: Oct 01, 2026
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| Section | Weight | Objectives |
|---|---|---|
| Email Marketing & Personalization | 20% | - Dynamic content and HML - Email templates and sending domains - Campaign creation and delivery |
| Lead Qualification & Scoring | 15% | - Defining qualification criteria - Scoring and grading models |
| Pardot / Account Engagement Basics | 15% | - System administration and settings - Role and terminology in digital marketing - Lightning App enablement and navigation |
| Engagement Studio & Automation | 15% | - Building and managing engagement programs - Choosing automation tools - Program logic and actions |
| Lead Generation & Management | 20% | - Visitors and prospects tracking - Forms, landing pages, and completion actions - Segmentation and dynamic lists |
| Salesforce Integration & Reporting | 15% | - Custom analytics and ROI tracking - Pardot-Salesforce sync and campaigns - Dashboards and performance reports |
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