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SAP C-C4H260-01 certification exam covers a wide range of topics, including configuring and deploying SAP Marketing Cloud solutions, creating and managing campaigns, setting up customer journeys, creating and managing segments, and integrating with other SAP systems. Candidates must have a thorough understanding of SAP Marketing Cloud functionalities to pass the exam.
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| Section | Objectives |
|---|---|
| Topic 1: Integration and Data Upload | - Set up integration scenarios (e.g., with SAP Sales Cloud) - Describe initial and delta loads of master/transactional data |
| Topic 2: Marketing Capability Configuration | - Setup marketing permissions and workflows |
| Topic 3: Segmentation and Customer Profiling | - Explain segmentation concepts and technical foundation - Describe dynamic customer profiling and target groups |
| Topic 4: Marketing Cloud Data Model and Extensibility | - Describe extensibility options and CDS views - Explain the data model and how to enhance it |
| Topic 5: Campaign, Journey Orchestration and Planning | - Describe campaign categories and actions - Explain marketing calendar and budget planning |
| Topic 6: Marketing Analytics and Reporting | - Explain analytics options including Operational Reports and Analytics Stories |
| Topic 7: Lead and Account Based Marketing | - Explain lead conversion and account-based marketing processes |
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