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GCCC Strategic Communication Management Professional Sample Questions:

1. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?

A) Securing ad space in the most relevant media
B) Providing the community and media with a fact sheet about the project's benefits
C) Developing awareness of the project among new audiences
D) Informing opponents of the project about the project's environmental benefits

2. An important step in managing an organization's reputation is analyzing the relationship with stakeholders.
Which statement below BEST describes why this is done?

A) To have a clear understanding of the diversity of stakeholders and risks associated with each
B) To determine the communication approach for each audience
C) To determine which stakeholders are a priority
D) To understand the attitude and engagement level each audience may have with the organization during a crisis

3. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) writing position papers to justify the changes.
B) conducting quarterly surveys to monitor their opinions.
C) holding face-to-face meetings to create open conversation.
D) providing weekly statements to explain why the changes are necessary.

4. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it impacts online presence
B) How it provides a place to share information
C) How it supports business objectives
D) How it creates interest in employee activities

5. A start-up company needs to establish a budget for the communication plan. The owners feel unsure about how to budget for communication. How should the communication manager advise the owners?

A) Propose they use the share-of-voice/share-of-mouth (SOV/SOM) method, considering the share of voice and the market share, in order to determine if they have to beat the competition or maintain their status.
B) Recommend they use a percentage of revenue method based on the projections of the company's plan so that they make sure to spend according to the business plan.
C) Advise they give the communication area a free use of budget, with the understanding that the area needs to cover their revenue goals.
D) Suggest setting a budget for each main task within the communication plan and calculate the total budget to set a baseline for the next year.

Solutions: