Salesforce Customer-Data-Platform (CDP) Exam is a certification program designed for individuals who want to validate their knowledge and skills in implementing and managing the Salesforce Customer Data Platform. Customer-Data-Platform exam is intended for professionals who work with customer data and want to learn how to use the Salesforce CDP to create a unified customer view and deliver personalized experiences.
Salesforce Customer-Data-Platform Exam Overview:
| Certification Vendor: | Salesforce |
| Exam Name: | Salesforce Customer Data Platform (CDP) Exam |
| Exam Number: | Customer-Data-Platform |
| Real Exam Qty: | 60 scored + 5 unscored |
| Related Certifications: | Salesforce Data Cloud Accredited Professional Salesforce Administrator |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 105 minutes |
| Exam Price: | USD 150 (plus applicable taxes) |
| Exam Format: | Multiple-choice, Multiple-select, Scenario-based |
| Passing Score: | 65%-68% |
| Available Languages: | English, Japanese |
| Recommended Training: | Trailhead: Prepare for Your CDP Accredited Professional Credential Salesforce CDP Implementation Workshop |
| Exam Registration: | Salesforce Certification Registration Webassessor Exam Scheduling |
| Sample Questions: | Salesforce Customer-Data-Platform Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | Salesforce Administrator credential or equivalent experience recommended; no strict prerequisite |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/cdp-accredited-professional |
Salesforce Customer Data Platform (CDP) is a powerful tool that helps businesses collect, organize, and analyze customer data from various sources. The CDP Exam is designed to test a candidate's knowledge of how to use this platform effectively to drive customer engagement and improve business outcomes. Customer-Data-Platform exam is ideal for professionals who work in marketing, sales, or customer service and want to enhance their skills in using the Salesforce CDP.
Salesforce Customer-Data-Platform Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Identity Resolution and Unification | 20% | - Data quality and deduplication - Identity graph and matching rules - Profile unification |
| Setup and Administration | 14% | - User access and permissions - Provisioning and configuration - Monitoring and maintenance |
| Activation and Governance | 16% | - Data governance and security - Activating data to channels - Privacy, compliance and consent |
| Data Ingestion | 22% | - Bulk and streaming ingestion - Connecting data sources - Data mapping and transformation |
| Segmentation and Insights | 18% | - Building segments and audiences - Calculated insights and metrics - Audience evaluation |
| Solution Overview | 10% | - Use cases and business value - Relationship with Salesforce ecosystem - CDP core concepts and architecture |
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