Exam Code: EEB101
Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification

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Updated: Sep 16, 2026

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Salesforce EEB101 exam consists of 40 multiple-choice questions that you will need to complete in 60 minutes. It is an online exam that can be taken remotely from anywhere. EEB101 exam is divided into four parts, and each part covers different aspects of Salesforce Email Essentials such as email design, email delivery, creating and managing campaigns, and reporting and analytics. You must achieve a passing score of 68% or above to receive certification.

Earning the Salesforce EEB101 Certification can open up career opportunities for professionals in marketing, sales, and customer service roles. It not only validates their knowledge and skills in Salesforce Email Essentials but also demonstrates their commitment to continuous learning and professional development.

Reference: https://trailhead.salesforce.com/en/academy/classes/eeb101-essentials-for-marketing-cloud-email-marketers/

Salesforce EEB101 Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Email Essentials (EEB101) / Marketing Cloud Email Essentials for Marketers
Exam Number:	EEB101
Passing Score:	65%
Related Certifications:	Salesforce Certified Marketing Cloud Email Specialist
Exam Duration:	90 minutes
Available Languages:	English
Real Exam Qty:	60 (approx.)
Exam Price:	USD 200
Exam Format:	Multiple select, Multiple choice
Certificate Validity Period:	Not formally fixed / varies by certification track (commonly 1-3 years depending on program)
Recommended Training:	Salesforce Certification Exam Guide (Email Specialist track) Marketing Cloud Email Essentials Training
Exam Registration:	Salesforce Certification Registration (Trailhead)
Sample Questions:	Salesforce EEB101 Sample Questions
Exam Way:	Online proctored or onsite proctored exam delivery
Pre Condition:	No formal prerequisites required; familiarity with basic email marketing concepts recommended
Official Syllabus URL:	https://trailhead.salesforce.com

Salesforce EEB101 Certification Exam is an excellent opportunity for individuals who want to demonstrate their proficiency and knowledge in email marketing and customer engagement. Salesforce Email Essentials (EEB101) Exam certification is designed for professionals who use Salesforce's email marketing tools to create and execute email campaigns to engage with customers.

Salesforce EEB101 (Salesforce Email Essentials (EEB101)) Exam is a certification exam designed to test a candidate’s understanding of managing and sending emails through Salesforce. EEB101 exam covers various concepts, including creating email templates, nurturing leads, tracking email engagement, and implementing email best practices.

Salesforce EEB101 Exam Syllabus Topics:

Section	Objectives
Tracking & Reporting	- Performance analysis 1. Open/click tracking 2. Reporting tools 3. Bounce and unsubscribe metrics
Email Marketing Fundamentals	- Email marketing concepts 1. Subscriber management 2. Opt-in / opt-out mechanisms 3. Deliverability basics
Email Sending & Automation	- Send processes 1. A/B testing 2. Send definitions and classification 3. Triggered emails - Automation tools 1. Journey Builder basics 2. Automation Studio overview 3. Data and file activities
Data Management	- Data structures 1. Subscriber data import methods 2. Segmentation and filtering 3. Lists vs Data Extensions
Content Creation	- Content Builder usage 1. Dynamic content and AMPscript basics 2. Content blocks and personalization 3. Email creation and templates

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