Earning the AMA PCM certification can open up many doors for marketing professionals, including higher salaries, better job opportunities, and greater recognition within the industry. It also demonstrates a commitment to professional development and lifelong learning, which can help to advance a career in marketing and lead to even greater success in the future.
AMA PCM Exam Overview:
| Certification Vendor: | American Marketing Association (AMA) |
| Exam Name: | Professional Certified Marketer® (PCM) Certification |
| Exam Number: | PCM |
| Available Languages: | English |
| Exam Duration: | 120 minutes |
| Exam Format: | Multiple Choice Questions |
| Related Certifications: | PCM® Digital Marketing PCM® Content Marketing PCM® Marketing Management |
| Exam Price: | USD $349 (non-member) / $249 (member, exam-only option) |
| Passing Score: | 80% |
| Certificate Validity Period: | 3 years |
| Real Exam Qty: | 100 |
| Sample Questions: | AMA PCM Sample Questions |
| Exam Way: | Online exam delivered through AMA's certification platform or partner exam platforms. |
| Pre Condition: | No formal prerequisites; marketing experience recommended. |
| Official Syllabus URL: | https://www.ama.org/certifications/ |
AMA PCM (Professional Certified Marketer) Exam is a certification program designed for marketing professionals who want to enhance their skills and knowledge in the field of marketing. Professional Certified Marketer certification is awarded by the American Marketing Association (AMA), which is a professional association for marketers in North America. The AMA PCM Exam provides a comprehensive assessment of a marketer's proficiency in key marketing concepts, tools, and techniques. Professional Certified Marketer certification is recognized globally and is a valuable asset for marketing professionals seeking to advance in their careers.
Reference: https://www.ama.org/events-training/Certification/Pages/us-pcm.aspx
AMA PCM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Buyer Behavior and Market Segmentation | - Understanding Buyers
|
| Topic 2: Pricing Decisions | - Pricing Strategy
|
| Topic 3: Marketing Strategy and Fundamentals | - Core Marketing Concepts
|
| Topic 4: Marketing Information and Insights | - Data and Research
|
| Topic 5: Global, Ethical, and Sustainable Marketing | - Ethics and Sustainability
|
| Topic 6: Product and Service Offerings | - Product Strategy
|
| Topic 7: Delivering the Value Offering | - Distribution and Logistics
|
| Topic 8: Communicating Value and Promotion | - Promotion Channels
|
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