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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Certification Exam is designed to certify the skills and knowledge of the candidates required to develop the solutions for Salesforce Marketing Cloud. It is an advanced certification exam that requires candidates to have a deep understanding of the Marketing Cloud and its various functionalities.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: AMPscript and Server-Side JavaScript | 23% | - Write AMPscript for email content personalization - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages |
| Topic 2: Contact Handling | 14% | - Handle contact identity resolution - Implement contact segmentation and filtering - Use contact model concepts effectively - Manage contact attributes and data |
| Topic 3: Security and Data Governance | 12% | - Configure data privacy and compliance settings - Implement role-based access controls - Apply data retention policies - Manage API key security and OAuth flows |
| Topic 4: Data Modeling | 16% | - Implement data relationships (one-to-one, one-to-many) - Utilize Data Views for data access - Define contact data structure and contact key - Design and implement data models using Data Extensions - Implement data import and export processes |
| Topic 5: Platform Architecture | 15% | - Create and manage CloudPages - Build automations in Automation Studio - Design solutions using Journey Builder - Configure and use Query Activities - Implement triggered send architectures |
| Topic 6: Marketing Cloud APIs | 20% | - Create and manage API integrations - Implement API authentication methods - Utilize REST and SOAP APIs for integrations - Work with API endpoints for data operations |
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