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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers

A) Goal target statistics are stored in a data extension.
B) Contacts are evaluated against the goal after a wait activity.
C) Goals can act as exit criteria.
D) Each contact is assigned an individual goal.
E) Goals are created to evaluate journey performance.

2. Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.
Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A) IP Allowlist
B) Field Level Encryption
C) Advanced Audit Trail
D) Single Sign on Authentication

3. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The triggered Send Data Extension data extension template was used.
B) The wind relationship links Subscriber Key to Subscribers on Email Address
C) The data extension is located in the Synchronized Data Extensions folder.
D) The data extension is located in the Salesforce Data Extensions folder.

4. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment to those recipients receiving text email versions first
B) Segment subscribers with soft bounces in their own dedicated send
C) Segment by domain to limit number of sends to each email provider
D) Segment by geographic region as after-hours sends will be marked as spam

5. What does Marketing Cloud authenticate when a user logs in through the user interface?

A) If the user has login hours enabled on their profile
B) If the user is assigned a role in the parent business unit
C) If the user is logging in from a whitelisted IP address
D) If the user is an API User on their record

Solutions: