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Last Updated: Aug 14, 2026

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To prepare for the Salesforce Marketing-Cloud-Administrator Exam, you should have a solid understanding of the Marketing Cloud platform and its various features and functionalities. You should also have experience working with digital marketing tools and technologies. There are a variety of resources available to help you prepare for the exam, including online training courses, study guides, and practice exams.

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To earn the Salesforce Marketing-Cloud-Administrator certification, candidates must pass a 60-question multiple-choice exam that covers a wide range of topics related to the Salesforce Marketing Cloud platform. These topics include email marketing, mobile messaging, social media advertising, data management, and analytics. Candidates are given 90 minutes to complete the exam, and must score at least 65% to pass.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-admin---MCE-Admn-201

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Salesforce Marketing-Cloud-Administrator Exam Syllabus Topics:

SectionWeightObjectives
Setup38%- Business Units
  • 1. Sharing and access rules
  • 2. Structure and hierarchy
  • 3. Configuration and management
- Security and Access
  • 1. Login security and IP restrictions
  • 2. Audit trail and monitoring
  • 3. User roles and permissions
  • 4. Data protection policies
- Account Configuration
  • 1. Integration setup
  • 2. Branding and account settings
  • 3. Global settings and preferences
Maintenance and Troubleshooting15%- System Maintenance
  • 1. Performance monitoring
  • 2. Troubleshooting common issues
  • 3. Reporting and analytics
- Automation Studio
  • 1. Activity types and workflow
  • 2. Error handling and recovery
  • 3. Scheduling and monitoring
Channel Management15%- Email Channel
  • 1. Sender profiles and delivery settings
  • 2. Deliverability configuration
  • 3. Authentication: SPF, DKIM, DMARC
- Other Channels
  • 1. Web and advertising channels
  • 2. MobileConnect and SMS setup
  • 3. Social Studio integration
Subscriber Data Management32%- Data Structures
  • 1. Contact Builder and data models
  • 2. Lists and data extensions
  • 3. Data relationships and keys
- Data Operations
  • 1. Import and export methods
  • 2. Data quality and deduplication
  • 3. Retention and privacy management
- Data Segmentation
  • 1. Filters and groups
  • 2. Audience building
  • 3. Query activities and SQL basics
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