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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters (NTO) has recently implemented Marketing Cloud and wants to secure PII data stored within the system. Which limitation should the consultant consider when recommending Field-Level Encryption?

A) Only list-based sending is supported by Field-Level Encryption.
B) Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
C) Encrypted fields will show unencrypted values in standard records.
D) Separate encryption keys are required for each business unit.

2. Northern Trail Outfitters wants its emails to be redirected to Marketing Cloud servers for processing. Which configuration setting should the consultant recommend?

A) Sender Authentication Package
B) Private Domains
C) Custom Delivery Profiles
D) Reply Mail Management

3. Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list. Which Data View could they use to achieve this?

A) _PublicationSubscriber
B) _ListSubscribers
C) _Subscribers
D) _EnterpriseAttribute

4. Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database. What should they implement?

A) Import from Salesforce Report in Automation Studio
B) Event Data from the Entry Event in Journey Builder
C) Synchronized Data Extensions with a filter
D) All Subscribers, since these are synchronized in real time

5. Northern Trail Outfitters (NTO) recently launched a new loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases in the last 6 months but are yet to become loyalty members. Which integration should allow NTO to select an audience of these subscribers?

A) Contact Builder Attribute Groups
B) Behavioral Triggers
C) Advertising Studio
D) Marketing Cloud Customer Data Platform

Solutions: