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Adobe AD0-E554 certification exam is designed to validate the skills and knowledge of professionals who work with Adobe Marketo Engage. AD0-E554 exam is intended for individuals who are responsible for managing and executing marketing campaigns, implementing Marketo solutions, and analyzing data to improve overall marketing performance.
Adobe AD0-E554 exam is an excellent opportunity for marketing professionals to demonstrate their expertise in Marketo Engage. By becoming certified, individuals can enhance their career prospects and increase their value to their organizations. With adequate preparation and dedication, passing the Adobe AD0-E554 exam is achievable for anyone who is committed to becoming a Marketo Engage business practitioner.
Reference: https://spark.adobe.com/page/MhtxDQkUfbjQI/
Adobe AD0-E554 exam is designed for professionals who want to validate their expertise in Marketo Engage Business Practitioner. Adobe Certified Expert - Marketo Engage Business Practitioner certification exam is intended to evaluate the candidate's knowledge and skills in implementing and managing Marketo Engage Business Practitioner solutions for marketing automation. The Adobe AD0-E554 exam is aimed at professionals who are responsible for designing, implementing, and managing marketing campaigns using Marketo Engage Business Practitioner.
Adobe AD0-E554 Exam Overview:
| Certification Vendor: | Adobe |
| Exam Name: | Adobe Certified Expert - Marketo Engage Business Practitioner |
| Exam Number: | AD0-E554 |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 120 minutes |
| Available Languages: | English |
| Real Exam Qty: | 50 |
| Exam Format: | Multiple choice, Multiple select, Scenario-based |
| Exam Price: | $225 USD / $150 USD (India only) |
| Passing Score: | 32/50 (64%) |
| Related Certifications: | Adobe Certified Expert - Marketo Engage Business Practitioner (AD0-E558) |
| Recommended Training: | Adobe Marketo Engage Learning Resources |
| Exam Registration: | Pearson VUE Registration Adobe Certification Portal |
| Exam Way: | Online proctored or onsite at authorized Pearson VUE test centers |
| Pre Condition: | No formal prerequisites; recommended 18+ months hands-on experience with Marketo Engage |
| Official Syllabus URL: | https://express.adobe.com/page/MhtxDQkUfbjQI/ |
Adobe AD0-E554 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 10% | - Interpret standard Marketo Engage reports - Use dashboards and email insights |
| Topic 2: Lead and Data Management | 15% | - Manage program membership and statuses - Implement lead scoring models - Understand communication limits and compliance |
| Topic 3: Program and Asset Management | 35% | - Understand draft vs approved, local vs global assets - Build and maintain marketing assets (emails, landing pages, snippets) - Create and manage programs and campaigns |
| Topic 4: System Fundamentals and Best Practices | 7% | - Understand workspaces, roles, and permissions - Apply email deliverability and compliance rules |
| Topic 5: Audience Definition and Targeting | 33% | - Build and activate Smart Campaigns - Apply privacy and consent settings - Use segmentation and database management - Create and modify Smart Lists and Static Lists |
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