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Adobe Marketo Engage Architect Master Sample Questions:
1. A client observes low engagement rates due to spam complaints.
What action is recommended?
A) Adjust recipient preferences
B) Warm up IP addresses
C) Use double opt-in for subscriptions
D) Increase sending frequency
2. What factors should be considered when designing a lifecycle model? (Choose two)
A) The number of landing pages
B) Lead scoring thresholds
C) Transition criteria between stages
D) Campaign folder structure
3. A marketing operations team has recently had some staff turnover, and the current team is doing an assessment of the Adobe Marketo Engage instance. They notice a low deliverability rate on emails, which has a cascading effect on the open rate and click rate. The new marketing operations manager identifies that SPF and DKIM were never properly configured, but also sees that they are sending emails to very old prospects where the email addresses are bouncing. The marketing manager organizes a meeting to address the issue.
Which two groups need to be included in this process? (Choose two.)
A) The network administrator, to make changes in the DNS record
B) The sales and marketing teams, to review the emails using deliverability tools
C) The legal team, to approve placing old prospects on Marketing Suspended
D) The sales and marketing teams, to address removing prospects from the system
4. Which types of data integrations are supported in Marketo? (Choose two)
A) Predictive analytics integrations
B) Manual lead imports via CSV
C) API-based real-time integrations
D) Batch-based CRM syncs
5. A marketing stakeholder has worked with the web development team to create a unique multi-step form experience on the business website to request a product trial. The marketing stakeholder wants to take advantage of Marketo Engage's form fill trigger filter to kick off conversion processing for program membership and to nurture emails but is unable to because the product trial conversions are only creating new records via Web Service API, and, in some cases, are creating duplicates.
The web development team seeks out a recommendation from the Marketo Engage consultant in order to enable this unique trial form experience, but the team would also like to provide the marketing stakeholder with the system abilities to trigger from form conversions.
Which two options can the Marketo Engage consultant present to the marketing and web development stakeholders to support this unique form experience? (Choose two.)
A) Marketo REST API Submit Form Endpoint
B) Marketo REST API Push Lead to Marketo Endpoint
C) Marketo Forms 2.0 JavaScript API
D) Marketo REST API Create Lead Endpoint
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B,C | Question # 3 Answer: A,D | Question # 4 Answer: C,D | Question # 5 Answer: A,C |
By Simon
