Exam Code: PDDSS
Exam Name: Professional Diploma in Digital & Social Selling
Certification Provider: DMI
Corresponding Certification: DMI Certification

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Updated: Sep 25, 2026

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DMI PDDSS exam is ideal for sales professionals, marketers, and entrepreneurs who want to expand their knowledge and skillset in digital and social selling. Professional Diploma in Digital & Social Selling certification is also valuable for those who wish to enhance their career opportunities and earning potential in the digital marketing industry. By obtaining this certification, candidates can demonstrate their expertise in digital and social selling, which can give them a competitive edge in the job market.

DMI PDDSS Exam Overview:

Certification Vendor:	Digital Marketing Institute (DMI)
Exam Name:	Professional Diploma in Digital & Social Selling Exam
Exam Number:	PDDSS
Available Languages:	English
Certificate Validity Period:	Typically 3 years (renewal required)
Related Certifications:	Professional Diploma in Digital Marketing Professional Diploma in Social Media Marketing
Exam Format:	Multiple choice questions, Online proctored exam
Recommended Training:	DMI Official Learning Path
Exam Registration:	Digital Marketing Institute Official Certification Page
Exam Way:	Online, remotely proctored assessment via DMI platform or approved testing partner
Pre Condition:	No formal prerequisite required; basic marketing or sales knowledge is recommended.
Official Syllabus URL:	https://digitalmarketinginstitute.com

DMI PDDSS Certification Exam is a valuable credential for anyone looking to advance their career in sales or marketing. With its comprehensive coverage of digital and social selling topics, this certification can help sales professionals and marketers stand out from the crowd and demonstrate their expertise in this crucial area.

DMI PDDSS Exam Syllabus Topics:

Section	Objectives
Topic 1: Measurement, Analytics, and Optimization	- Performance tracking 1. ROI measurement 2. Key social selling metrics - Optimization strategies 1. Improving engagement rates 2. A/B testing messaging
Topic 2: Foundations of Digital & Social Selling	- Digital sales transformation principles 1. Shift from traditional to digital selling 2. Customer-centric selling models - Social selling fundamentals 1. Social selling definition and value 2. Buyer journey in digital environments
Topic 3: Social Media Platforms for Selling	- Other social channels 1. Twitter/X engagement strategies 2. Facebook and Instagram for social commerce - LinkedIn for B2B sales 1. Profile optimization 2. Lead generation strategies
Topic 4: Sales Conversion and CRM Integration	- CRM and sales tools 1. CRM usage in social selling 2. Automation tools for sales workflows - Converting leads to customers 1. Closing techniques in social selling 2. Sales funnel optimization
Topic 5: Lead Generation and Relationship Building	- Prospecting in digital environments 1. Identifying buyer intent signals 2. Social listening for leads - Engagement and nurturing 1. Conversation strategies 2. Relationship building techniques
Topic 6: Content Strategy and Personal Branding	- Content creation for sales 1. Engaging sales content formats 2. Content distribution strategies - Building authority online 1. Personal brand positioning 2. Thought leadership content

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