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Google Display Exam Practice Test Sample Questions:
1. Kelly is a Google AdWords manager for her company. She informs management that she would like to begin advertising on YouTube, but her manager is skeptical. Kelly's manager says she would like to stay on large Web sites rather than YouTube. How large is the YouTube online presence?
A) It is the largest the property on the Web.
B) It is the second largest property on the Web.
C) It is the third largest property on the Web.
D) It is the fourth largest property on the Web.
2. Bob is reviewing his Google AdWords for the Google Content Network, which has been running for the past sixty days. Bob is interested in the view-through conversion tracking. What is viewthrough conversion tracking?
A) It's the number of conversions that have happened from a video ad.
B) It's the number of conversions that have happened after a user saw, but didn't click, Bob's ad.
C) It's the conversion rate for ads in the Google Content Network.
D) It's the cost of conversions that have happened after a user saw Bob's ad online.
3. Jen has created a YouTube advertisement for her company and she is now interested in reviewing her ad's performance over the past three weeks. She wants to examine a YouTube metric that will tell her how many times her promoted video ad has been played since it went live on YouTube.
What metric will Jen want to create a report for?
A) Clickthrough rate
B) Conversions
C) Play rate
D) Clicks
4. Amy is managing a Google AdWords campaign for her business. After three months of using
Google AdWords Amy decides that she needs to improve her campaign by optimizing her ad. If Amy's immediate goal to increase her clickthrough rate which one of the following optimization strategies is most appropriate?
A) Amy should attract more clicks by refining her ads, and eliminate extra impressions by using negative keywords.
B) Amy should increase her advertising budget.
C) Amy should add relevant keywords and site placements to her ad groups while making ad text more compelling.
D) Amy should focus on her Website. Her landing page and entire Website is must be set up to let users find the specific thing being promoted in her ad.
5. Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords account?
A) Statistics
B) Status
C) Campaign
D) Ad groups
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: D |
By Noah
