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Google Display Exam Practice Test Sample Questions:
1. Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?
A) Contextual targeting
B) Remarketing
C) Internet category marketing
D) Keyword targeting
2. Henry has created a video that he'd like to include in the Google Content Network. His video is a demonstration of a product that he sells on his website. With this type of content, what type of video advertising is Henry interested in using in the Google Content Network?
A) In-stream video ad
B) Video placement ad
C) Overlay video ad
D) Click-to-play video ad
3. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?
A) Cost-per-thousand bidding
B) Cost-per-click bidding
C) Cost-per-acquisition bidding
D) Cost-per-month bidding
4. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?
A) Set your bids and budget.
B) Identify your goals.
C) Create your custom display ad.
D) Find your target audience.
5. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?
A) 15 percent
B) 5 percent
C) 20 percent
D) 10 percent
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B |
By Payne
