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NEW QUESTION # 15
A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs).
How should the marketing user handle this task?
- A. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.
- B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.
- C. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.
- D. Create the form in the first BU, then export the form and import it into each of the other two BUs.
Answer: D
NEW QUESTION # 16
There is Custom Field Type in Marketing Cloud Account Engagement called Phone
- A. True
- B. False
Answer: B
NEW QUESTION # 17
LenoxSoft has a Product Interest form where prospects can select a field value for which product lines they are interested in. The company wants that form field to automatically add prospects to a list for the product line they are interested in. If they select "Product Line A," it will add them to the "Product Line A" list. If the prospect field value doesn't contain "Product Line A," they would also like them to be removed from the list.
Which automation tool in Marketing Cloud Account Engagement should be used?
- A. Automation rule
- B. Completion action
- C. Dynamic list
- D. Segmentation rule
Answer: C
NEW QUESTION # 18
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?
- A. Create a test list of approved users to use in the testing tab of the email now.
- B. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
- C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
- D. Create a static list of approved users to use as the recipient list in the sending tab.
Answer: A
NEW QUESTION # 19
"A user imported a CSV file of 100 prospects into Marketing Cloud Account Engagement to perform a mass update on the Country field. When the import completed, they noticed only 90 prospects were updated.
Which two reasons could explain why the remaining 10 prospects were not updated?
Choose 2 answers
- A. The Country field has validation enabled and the updated field values did not match existing values.
- B. The remaining prospects' email addresses contained domains from free ISPs such as Yahoo and Google.
- C. The remaining prospects are in the Recycle Bin and the user did not select to undelete them.
- D. The user who performed the import is not the assigned user listed on the remaining prospects.
Answer: C,D
NEW QUESTION # 20
How often does Marketing Cloud Account Engagement check for changes in Salesforce
- A. 10 minutes
- B. 2 minutes
- C. 1 hour
- D. 5 minutes
Answer: B
NEW QUESTION # 21
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?
- A. Update the "Opt Out" field on the prospect record
- B. Change the email address to a valid email address
- C. Clear the "Do Not Email" field on the prospect record
- D. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
Answer: C
NEW QUESTION # 22
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?
- A. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
- B. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.
- C. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
- D. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 23
Is it possible for many users to edit exact same Email Template simultaneously?
- A. True
- B. False
Answer: B
NEW QUESTION # 24
The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteria: * Successfully complete a "Request a Quote" form, OR * Has a score above
175 and a grade above B+ Which assignment model will best achieve their goals?
- A. Completion Action
- B. Page Action
- C. Automation rule match All
- D. Automation rule match Any
Answer: D
NEW QUESTION # 25
How long can it take for Custom Object in Marketing Cloud Account Engagement to sync with Salesforce
- A. 4 hours
- B. 10 minutes
- C. 2 minutes, because that's the frequency of Marketing Cloud Account Engagement looking for changes in Salesforce
- D. 1 hour
Answer: A
NEW QUESTION # 26
There is limitation of 50 forms and 50 landing pages in Marketing Cloud Account Engagement Growth Edition and also you can't create more than one Scoring Category in this edition
- A. True
- B. False
S
Answer: A
NEW QUESTION # 27
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?
- A. Completion action
- B. Dynamic list
- C. Segmentation rule
- D. Automation rule
Answer: D
NEW QUESTION # 28
LenoxSoft noticed they are getting a much higher unsubscribe rate and suspect it is due to bot activity.
What should a consultant recommend to help prevent automatic unsubscribes from email scanners?
- A. Immediately send prospects the resubscribe email template.
- B. Move the unsubscribe link to the header of the email instead of the footer.
- C. Apply a <blockquote> tag to the unsubscribe link so scanners ignore it.
- D. Enable two-click unsubscribe in Marketing Cloud Account Engagement.
Answer: B
NEW QUESTION # 29
If someone opt-out's do we need to delete this Prospect record?
- A. False. It is restricted by law not to email them, but we still can track the activity
- B. Yes, it is restricted by law
Answer: A
NEW QUESTION # 30
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- C. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
Answer: C
NEW QUESTION # 31
"LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.
What behavior should be expected in Marketing Cloud Account Engagement when a lead or contact no longer matches a market data sharing rule?
- A. The prospect is unassigned from its user
- B. The prospect is marked as opted out
- C. The prospect is sent to the recycle bin
- D. The prospect is marked as do not email
Answer: C
NEW QUESTION # 32
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?
- A. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable "Include child campaigns" on the parent campaign
- B. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
- D. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two child campaigns, each related to a single BU > Enable 'Include child campaigns" on the parent campaign
Answer: A
NEW QUESTION # 33
Which activity appears on a prospect's record when they submit a Marketing Cloud Account Engagement form named 'Contact Us' that resides on a Marketing Cloud Account Engagement landing page?
- A. Nothing will display
- B. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page and form
- C. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" form
- D. Marketing Cloud Account Engagement Successfully submitted the "Contact Us" landing page.
Answer: C
NEW QUESTION # 34
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Use another third-party form
- B. Replace with a Marketing Cloud Account Engagement form
- C. Set up a form handler
- D. Maintain the current form
Answer: B
NEW QUESTION # 35
What is true about completion actions? [Choose two answers]
- A. Completion actions are retroactive and will apply to activities done before and after you apply them
- B. Completion actions only execute for prospects. They will not affect visitors.
- C. Completion actions can be criteria based.
- D. Completion actions will not execute for image files.
Answer: B,D
NEW QUESTION # 36
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