Get ready to pass the C-C4HMC92 Exam right now using our SAP Certified Technology Associate Exam Package [Q15-Q37]

 Get ready to pass the C-C4HMC92 Exam right now using our SAP Certified Technology Associate  Exam Package

A fully updated 2021 C-C4HMC92 Exam Dumps exam guide from training expert SurePassExams

SAP C-C4HMC92 Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing objects lifecycle management process of budget planning Score Builder capabilities
Topic 3	Benefits of white space analysis, the capabilities of the Marketing Executive Dashboar Explain the data model and how to enhance the data model
Topic 4	Possibilities of creating personalized campaign content Outline the offer recommendations, product recommendations
Topic 5	Set up the recommendation models and use the recommendations Explain the technical foundation of segmentation
Topic 6	Explain the concepts of Best Record Explain the concept of campaign categories and their actions
Topic 7	Explain varous extensibility options and ways to implement them Segments, Campaigns and Journeys
Topic 8	Setup of a planning model Set up Marketing permissions Integration and Data Upload
Topic 9	Explain the process of defining a new lead stage Additionally Know how to monitor integration errors
Topic 10	Personalize segmentation for webshop scenario BusinessObjects Cloud related analytics
Topic 11	Roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud Lead and Accound Based Marketing
Topic 12	Explain the benefits of the behavior insight application Outline the options for extensibility
Topic 13	Explain the option for anonymizing contact information Data replication between SAP Marketing Cloud and SAP Cloud for Customer
Topic 14	Concept of user and role management Explain the concept of re-marketing scenarios

 

NEW QUESTION 15
The various options in Custom Analytical Queries are

• A. create queries from predefined SAP queries or from packages that you do not have permissions.
• B. All of these
• C. search an existing query.
• D. create a query.

Answer: B

 

NEW QUESTION 16
SAP Marketing Cloud is a private ABAP Cloud Platform

• A. Incorrect
• B. Correct

Answer: A

 

NEW QUESTION 17
What set of applications is used to perform administration tasks in a production system?

• A. - Manage Interests
  - Mangage Your Solution
  - Marketing Application Jobs
• B. - Manage Recommendations
  - Map Free Texts
  - Marketing Application Jobs
• C. - Manage Interests
  - Map Free Texts
  - Marketing Application Jobs
• D. - Manage Interests
  - Manage your Solution
  - Map Free Texts

Answer: A

 

NEW QUESTION 18
What are the prerequisites for including product recommendations in campaign? (2)

• A. Algorithms must NOT be optimized
• B. Communication medium in the scenario must be email
• C. Products must be uploaded to your system
• D. Generation refresh rate must be less than 24 hours

Answer: B,C

 

NEW QUESTION 19
You are adding a new data source in the Segmentation Configuration application Where can this data source be consumed?

• A. Communication system
• B. Segmentation objects
• C. Value help
• D. Marketing calendar

Answer: B,C

 

NEW QUESTION 20
As well as leads, what is synchronized between SAP Marketing Cloud and SAP Sales Cloud? (Select 2)

• A. Accounts
• B. Promotions
• C. Campaigns
• D. Segmentation models

Answer: A,C

 

NEW QUESTION 21
Your customer wants to perform campaigns based on shopping cart abandonment. What campaign type do you recommend?

• A. Trigger-based
• B. Facebook campaign
• C. Target group-based
• D. Paid search

Answer: A

 

NEW QUESTION 22
Which of the following describes OData?

• A. A protocol that provides an entity-based data model and a query language
• B. A high-performance, complex event driven engine
• C. A protocol specification that requires an XML message format
• D. A call to a function module that runs in a different destination from the calling program

Answer: A

 

NEW QUESTION 23
What app do you use to transfer custom fields and form teplates from a Quality system to a Production system?

• A. Manage Your Solution
• B. Customs Catalog Extensions
• C. Export Software Collection
• D. Extensibility Inventory

Answer: C

 

NEW QUESTION 24
What action automatically triggers a snapshot of a dynamic target group in SAP Marketing Cloud?

• A. A campaign is executed
• B. A snapshot analysis is opened
• C. A campaign is approved
• D. A target group is assigned to a campaign

Answer: A

 

NEW QUESTION 25
What do you use to map a user from SAP Marketing Cloud to a user in SAP cloud Platform Identity Authentication?

• A. Employee's e-mail
• B. User ID
• C. Employee's business role
• D. Employee ID

Answer: A

 

NEW QUESTION 26
When would you implement the Approval function in SAP Cloud for Customer? (Select 2)

• A. You want an administrator to activate a custom business object
• B. You want another user to review a business object before it is processed further
• C. You want to define multiple review steps for the same business object
• D. You want to define multiple review processer for the same business object

Answer: B,C

 

NEW QUESTION 27
A marketer creates a campaign with spend items in SAP Marketing Cloud. Which components are created in SAP ERP when this campaign is released? (2)

• A. An internal order
• B. A budget plan
• C. A work breakdown structure (WBS) element
• D. A project

Answer: C,D

 

NEW QUESTION 28
The marketing expert can analyze and process data that has been harvested from internal or external channels, in

• A. Analytics and Reports Gallery
• B. Profile Dashboard
• C. Customer Journey Insight
• D. Sentiment Engagement

Answer: C

 

NEW QUESTION 29
What can you do with the Add Custom View App in SAP Marketing Cloud? (3)

• A. Import analytic views that are modeled in an SAP HANA system
• B. Import the calculated views that are modeled in an SAP HANA system
• C. Import scripted vies that are modeled in an SAP HANA system
• D. Export standard or custom Business Object tables to an SAP HANA system
• E. Export an existing graphical calculation view along with the associated views and tables

Answer: B,D,E

 

NEW QUESTION 30
Marketing locations can be used to

• A. Personalize campaigns, for example, by including a contact's marketing location in an email campaign.
• B. Enrich contacts with the interactions' marketing location to better understand their most recent or most frequent marketing location.
• C. All of these
• D. Segment your contacts based on marketing location attributes to better target follow-up campaigns.

Answer: C

 

NEW QUESTION 31
Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source.
In what Segmentation Configuration App can you assign the existing data source?

• A. Segmentation Profiles
• B. Data Sources
• C. Segmentation Objects and Attributes
• D. Key Mapping of Segmentation Objects

Answer: C

 

NEW QUESTION 32
You are using A/B testing feature of campaign management to maximize the efficiency of your e-mail campaigns. Which criteria determine the winner during A/B testing? (2)

• A. Top categories
• B. Sentiment score
• C. Unique click rate
• D. Rate of opened messages

Answer: C,D

 

NEW QUESTION 33
You are setting up the connection between SAP Jam and SAP Cloud for Customer. Where do you enable this integration? Please choose the correct answer.

• A. In Integration under the Business Configuration work center
• B. In Fine-Tuning under the Business Configuration work center
• C. In General Settings under the Administrator work center
• D. In Service and Social General Settings under the Administrator work center

Answer: A

 

NEW QUESTION 34
In which content types can you include product recommendations?

• A. Landing page
• B. LINE message
• C. Push notification
• D. Email

Answer: D

 

NEW QUESTION 35
Augmented Lead Context provides a sales representative with additional context about the lead. What object that is transferred along with the Lead provides the information about the product?

• A. Campaign
• B. Lead Score
• C. Business Partner
• D. Predecessor Interaction

Answer: D

 

NEW QUESTION 36
You want to provide agile and real-time analytics with data coming from multiple data sources in SAP Marketing Cloud.
What tool do you use to visualize the data?

• A. SAP BusinessObjects Design Studio
• B. SAP Analytics Cloud
• C. SAP Smart Business, executive edition
• D. SAP S/4HANA embedded analytics

Answer: D

 

NEW QUESTION 37
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