Quickly and Easily Pass Salesforce Exam with Marketing-Cloud-Administrator real Dumps Updated on Dec-2023
Realistic Marketing-Cloud-Administrator Dumps Questions To Gain Brilliant Result
NEW QUESTION # 87
Which three statements should be considered before using Goals in Journey Builder?
Choose 3 answers
- A. Goals can act as exit criteria.
- B. Goals are created to evaluate journey performance.
- C. Each contact is assigned an individual goal.
- D. Contacts are evaluated against the goal after a wait activity.
- E. Goal target statistics are stored in a data extension.
Answer: A,B,D
Explanation:
Explanation
The three statements that should be considered before using Goals in Journey Builder are:
* Goals are created to evaluate journey performance. This statement is true, as goals are used to measure how well a journey is achieving its desired outcome or objective. Goals can also help NTO to optimize their journey by identifying which activities or paths are more effective in reaching the goal1.
* Goals can act as exit criteria. This statement is true, as goals can be configured to exit contacts from a journey when they meet the goal criteria. This can help NTO to save resources and avoid sending irrelevant messages to contacts who have already achieved the desired outcome or objective1.
* Contacts are evaluated against the goal after a wait activity. This statement is true, as contacts are only evaluated against the goal when they reach a wait activity in the journey. Wait activities are used to pause the journey for a specified amount of time or until a specific date or event occurs. After the wait period ends, contacts are evaluated against the goal and either exit the journey or continue to the next activity
NEW QUESTION # 88
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).
Which steps should be taken to implement this?
Choose 2 answers
- A. Edit the entity Verification Settings
- B. Add a Domain to the Export Email Whitelist
- C. Enable IP Whitelisting
- D. Enforce Export Email Whitelist
Answer: B,D
Explanation:
Explanation
Adding a domain to the export email whitelist and enforcing export email whitelist are the steps that should be taken to implement this. This will restrict the email addresses that can receive tracking data via email to only those that match the specified domain
NEW QUESTION # 89
Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?
- A. Analytics Builder > Reports > Email Send Report
- B. Email Studio > Email > Tracking > Sends
- C. Studio > Email > Subscribers > All Subscribers
- D. Contact Builder > All Contacts > Email
Answer: A
NEW QUESTION # 90
A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%%Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.
How should the admin fix the issue?
- A. Make sure the file is placed on the correct subfolder within the SFTP
- B. Use the exact filename used for the trigger in the import File Activity
- C. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity
- D. Make sure the filename has a date stamp to avoid duplication
Answer: C
Explanation:
Explanation
When using a filename pattern for a File Drop Automation trigger, the import File Activity should use
%%FILENAME_FROM_TRIGGER%% as the file name. This ensures that the import activity will use the same file name as the trigger, regardless of the date stamp or other variations
NEW QUESTION # 91
A Marketing Cloud admin has scheduled a query on a daily basis. They notice the query sometimes fails to execute.
How would the admin ensure a notification is received when the query fails?
- A. Configure the "Event Notification Service" in Setup with their Email Address
- B. Add their Email Address in the Query Activity Notifications Field
- C. Install the Marketing Cloud App on phone to receive Push Messages
- D. Add their Email Address in the automation "Runtime Error or Skipped Run Notification Settings
Answer: D
Explanation:
Explanation
To ensure a notification is received when the query fails, the admin should add their email address in the automation "Runtime Error or Skipped Run Notification Settings". This setting allows the admin to specify an email address or a data extension to receive notifications when an automation encounters a runtime error or a skipped run. A runtime error occurs when an activity within an automation fails to execute, such as a query that has invalid syntax or references a non-existent data extension. A skipped run occurs when an automation is scheduled to run but does not run because the previous run is still in progress. The other options are incorrect because:
* Install the Marketing Cloud App on phone to receive Push Messages. This option will not ensure a notification is received when the query fails, as the Marketing Cloud App does not support push notifications for automation errors or skipped runs. The Marketing Cloud App only supports push notifications for Journey Builder entry events and email sends.
* Add their Email Address in the Query Activity Notifications Field. This option will not ensure a notification is received when the query fails, as the Query Activity Notifications Field only sends notifications when the query completes successfully. The notifications include information such as the number of records processed, added, updated, skipped, or failed.
* Configure the "Event Notification Service" in Setup with their Email Address. This option will not ensure a notification is received when the query fails, as the Event Notification Service is a feature that allows external systems to subscribe to events that occur in Marketing Cloud, such as email sends, opens, clicks, bounces, and unsubscribes. The Event Notification Service does not support events related to automation errors or skipped runs.
NEW QUESTION # 92
What functionality is contained in Journey Builder that does not exist in Automation Studio?
- A. The ability to send an email to a Salesforce audience.
- B. Native execution of a Server-side JavaScript activity.
- C. Flexibility to wait based on duration or a specific time.
- D. The option to convert a qualified Lead to a Contact.
Answer: D
NEW QUESTION # 93
Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?
- A. Thedata extension is marked as Sendable
- B. The Data extension is marked as Sendable and Testable
- C. The data extension is linked using the Contact Key
- D. The data extension contains a Salesforce ID
Answer: A
NEW QUESTION # 94
Northern Trail Outfitters wants a data model in Marketing Cloud which will prevent them from duplicating, or even triplicating, records.
How should the unique identifier of the data model be setup if the MobilePush and Email channels are used within the same account?
- A. Use the auto-generated keys supplied by Marketing Cloud at time of record creation for each channel used.
- B. Strategically control the Contact Key values and tie records together across channels using this key.
- C. Use a third-party system to identify and delete duplicate Contact Keys.
- D. Strategically control the Contact Key values in Email, but let Marketing Cloud automatically tie records as needed from MobilePush.
Answer: B
NEW QUESTION # 95
What does Marketing Cloud authenticate when a user logs in through the user interface?
- A. If the user has login hours enabled on their profile
- B. If the user is logging in from a whitelisted IP address
- C. If the user is assigned a role in the parent business unit
- D. If the user is an API User on their record
Answer: B
NEW QUESTION # 96
A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?
- A. 18-digit Contact ID
- B. Email Address
- C. Numeric Subscriber ID
- D. 15-digit contact ID
Answer: A
Explanation:
Explanation
To search for a Salesforce contact in All Subscribers, the admin should use the 18-digit contact ID as the subscriber key. This is because Marketing Cloud Connect uses the 18-digit contact ID as the subscriber key for contacts synchronized from Salesforce. The email address is not a reliable identifier as it can change or be duplicated
NEW QUESTION # 97
Northern Trail Outfitters wants to optimize their eCommerce site by sending a follow-up Email to a customer alter an online purchase is made.
What feature could be used to solicit website feedback without navigating away from the email?
- A. CloudPage forms Content Block
- B. Email Form Content Block
- C. Reference Content Block
- D. Dynamic Content Block
Answer: B
NEW QUESTION # 98
Northern Trail Outfitters wants to business analyst to import contact lists. The analyst has the following Marketing Cloud roles: Marketing Cloud Channel Manager and Marketing Cloud Viewer. The analyst logged in but is unable to import contact lists.
How should the user be updated to allow the analyst the appropriate access?
- A. Remove Marketing Cloud Viewer
- B. Add Marketing Cloud Security Administrator
- C. Add Distributed Sending user
- D. Remove Marketing Cloud Channel manager
Answer: A
Explanation:
Explanation
Removing Marketing Cloud Viewer role from the user would allow the analyst to import contact lists. The Marketing Cloud Viewer role is a read-only role that prevents users from performing any actions on data or content. The Marketing Cloud Channel Manager role already grants the user permission to import contact lists.
The other options would not solve the problem or are unnecessary.
NEW QUESTION # 99
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
- A. Filter records created after a specified date
- B. Filter existing records in All Subscribers
- C. Filter records on a formula field
- D. Filter records on a Boolean field
Answer: D
NEW QUESTION # 100
Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters.
How could the Marketing Cloud admin address this issue?
- A. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filter
- B. Ensure employees have opted in to the test email list or data extension
- C. Import employee email addresses into All Subscribers with an "Active status
- D. Ask employees to use personal email addresses instead of corporate email addresses
Answer: A
Explanation:
Explanation
To address the issue of employees not receiving emails because the messages are being blocked by spam filters, the Marketing Cloud admin should provide the IT team a list of relevant IP addresses to whitelist in their spam filter. Whitelisting is a process that allows NTO to specify which IP addresses are trusted and can bypass the spam filter. By providing the IT team a list of relevant IP addresses, such as the ones used by Marketing Cloud to send emails, the admin can ensure that the emails from NTO will not be blocked or marked as spam by the employees' email servers. The other options are incorrect because:
Import employee email addresses into All Subscribers with an "Active" status. This option will not address the issue, as it only affects the subscription status of the employees in Marketing Cloud, not in their email servers. Importing employee email addresses into All Subscribers with an "Active" status means that NTO can send emails to those employees from Marketing Cloud, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
Ensure employees have opted in to the test email list or data extension. This option will not address the issue, as it only affects the consent of the employees to receive emails from NTO, not their email servers. Ensuring employees have opted in to the test email list or data extension means that NTO has permission to send emails to those employees, but it does not guarantee that the emails will be delivered or received by the employees' email servers.
Ask employees to use personal email addresses instead of corporate email addresses. This option will not address the issue, as it only shifts the problem from one email server to another, not solving it.
Asking employees to use personal email addresses instead of corporate email addresses means that NTO will send emails to different email servers, but it does not guarantee that those email servers will not block or mark the emails as spam.
NEW QUESTION # 101
A Marketing Cloud admin is setting up Northern Trail Outfitter's newest business units and several users to assign to the new business units.
How would the admin assign users to the business units?
- A. Give permissions to users at top-level account to assign their own business units.
- B. Re-import the users to update their assigned business units
- C. Search for the individual user, select their name and click Edit Business Units.
- D. Search for the individual user, select their name, and click Manage Business Units.
Answer: D
Explanation:
Explanation
To assign users to the business units, the admin should search for the individual user, select their name, and click Manage Business Units. This will allow the admin to select which business units the user can access and what role they have in each business unit. The Edit Business Units option is not available for users
NEW QUESTION # 102
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
- A. Run a Bounce Email Report
- B. Run an Account Send Summary Report
- C. Query the Bounce Data View
- D. Query the Send Log
Answer: C
Explanation:
Explanation
To create a suppression list for hard-bounced email addresses, the Marketing Cloud admin should query the Bounce Data View. The Bounce Data View is a system data view that stores information about bounced emails, such as the subscriber key, email address, bounce category, bounce type, and bounce reason. The admin can use SQL queries to filter the records in the Bounce Data View based on the bounce category or type and create a suppression list from the results. The other options are incorrect because:
* Run a Bounce Email Report. This is a standard report that shows the number and percentage of bounced emails by category and type for a specific time period or email job. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
* Query the Send Log. The Send Log is a custom data extension that stores information about sent emails, such as the subscriber key, email name, subject line, send date, and any additional attributes. However, this data extension does not store information about bounced emails, which are needed to create a suppression list.
* Run an Account Send Summary Report. This is a standard report that shows the summary of email sends across an account or a business unit for a specific time period. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
NEW QUESTION # 103
A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers
- A. Contact data in sendable data extensions
- B. Contact-specific data at the job level
- C. Contact data in non-sendable data extensions
- D. General tracking data at the job level
Answer: C,D
NEW QUESTION # 104
A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.
- A. A/B Test content type
- B. AMPscript conditional against the Gender field
- C. Dynamic Content Wizard
- D. AMPscriptlookupRows functions
Answer: C
NEW QUESTION # 105
Which activity should be used for multivariate content testing within Journey Builder?
- A. Random Split
- B. Decision Split
- C. Content Split
- D. Engagement Split
Answer: A
NEW QUESTION # 106
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?
- A. Send Logging
- B. Publication Lists
- C. Subscriber Keys
- D. Profile Center
Answer: B
Explanation:
Explanation
Publication lists are the feature that should be utilized to make this happen. Publication lists are used to manage subscribers' preferences for different types of communications, such as newsletters, promotions, or alerts. The built-in subscription center allows subscribers to opt-in or opt-out of publication lists, as well as the master list
NEW QUESTION # 107
A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers
- A. By default, the username is the MID for the current Marketing Cloud MID.
- B. Once created, the user will need to be activated in order to use the SFTP.
- C. By default, the password will be the password of the logged-in user.
- D. Minimum password length is 12 characters.
Answer: B,D
Explanation:
Explanation
Minimum password length is 12 characters and Once created, the user will need to be activated in order to use the SFTP are two considerations that should be taken when configuring an SFTP User. SFTP User is a type of user that allows marketers to securely transfer files between Marketing Cloud and an external location using Secure File Transfer Protocol (SFTP). SFTP User can be configured with different settings, such as username, password, folder access, and activation status. The password for an SFTP User must be at least 12 characters long and must meet certain complexity requirements. The user must also be activated before they can use the SFTP service.
NEW QUESTION # 108
A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.
Which report should be used?
- A. Dynamic Content for Triggered Sends
- B. Impression Tracking for Triggered Sends
- C. Email Performance by Attribute
- D. Sends Account Send Summary
Answer: B
NEW QUESTION # 109
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Salesforce Marketing-Cloud-Administrator certification exam is a valuable credential for professionals who want to demonstrate their expertise in the Salesforce Marketing Cloud platform. As the Marketing Cloud gains popularity among businesses of all sizes, the demand for certified Marketing Cloud administrators has also increased. Marketing-Cloud-Administrator exam validates a candidate's knowledge of the platform's features, capabilities, and best practices for managing campaigns and data.
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