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DMI CDMS-SMM3.0 (Certified Digital Marketing Specialist - Social Media Marketing) Certification Exam is designed for individuals who are interested in becoming certified experts in the field of social media marketing. Certified Digital Marketing Specialist - Social Media Marketing certification is offered by the Digital Marketing Institute (DMI), which is a globally recognized organization that provides digital marketing education and certification programs. The CDMS-SMM3.0 certification is an advanced-level program that covers a wide range of topics related to social media marketing, such as social media strategy, content creation, advertising, and analytics.
DMI CDMS-SMM3.0 (Certified Digital Marketing Specialist - Social Media Marketing) Certification Exam is a comprehensive exam that tests your knowledge and skills in social media marketing. Certified Digital Marketing Specialist - Social Media Marketing certification is designed for professionals who want to demonstrate their expertise in social media marketing and enhance their career prospects.
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| Section | Weight | Objectives |
|---|---|---|
| Social Media Advertising | 25% | - Compliance & advertising policies - Targeting, bidding & optimization - Meta, LinkedIn, Twitter/X & other ad platforms - Paid campaign setup & objectives |
| Content Strategy & Creation | 25% | - User-generated content & community engagement - Content planning & calendar management - Content formats & optimization per platform - Brand voice & storytelling |
| Social Media Strategy & Planning | 25% | - Business objectives & goal setting - Platform selection & strategy alignment - Budgeting & resource planning - Audience research & segmentation |
| Legal, Ethical & Risk Management | 5% | - Crisis management & reputation handling - Transparency & disclosure rules - Data privacy & regulations (GDPR, CCPA) |
| Analytics, Measurement & Optimization | 20% | - A/B testing & continuous improvement - Reporting & ROI analysis - Key performance indicators (KPIs) - Platform analytics & third-party tools |
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