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IBM M8010-246 Exam Syllabus Topics:

SectionObjectives
Topic 1: Commerce Portfolio- IBM Smarter Commerce solutions
  • 1. Marketing capabilities
    • 2. Order management capabilities
      • 3. Supply chain capabilities
        • 4. Selling capabilities
          Topic 2: Sales Opportunity Identification- Sales qualification and positioning
          • 1. Matching IBM solutions to business needs
            • 2. Identifying customer opportunities
              Topic 3: IBM Smarter Commerce Strategy- Smarter Commerce vision and value proposition
              • 1. Customer-centric commerce strategy
                • 2. Business transformation objectives
                  Topic 4: IBM Solution Positioning- Competitive differentiation
                  • 1. Return on investment discussion
                    • 2. Business value messaging
                      Topic 5: Customer Business Challenges- Industry and customer pain points
                      • 1. Customer engagement and retention
                        • 2. Omnichannel commerce challenges

                          IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

                          1. What is one key benefit of the collaboration network?

                          A) Best-of breed product design.
                          B) Understanding customer preferences.
                          C) Reduced employee turn-over.
                          D) Rapid partner on-boarding.


                          2. What can AdTarget do?

                          A) Utilize You Tube to more effectively deliver ad content
                          B) Working with affiliates, target Internet ads without email
                          C) Monitor all advertisements watched on cable television
                          D) Force customers to watch the entire Internet ad before entering websites


                          3. Which of the following is NOT a benefit delivered in the context of the Case Management Solution of the 'Service' Offerings?

                          A) A case worker can skip the customer feedback and get directly to focus on the problem at-hand
                          B) A case worker has all the information needed to improve case outcomes and optimize decisions
                          C) Deliver case workers the solution in a fraction of time of other approaches
                          D) Integrated analytics help organizations understand the impact of case loads.


                          4. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

                          A) Market basket analysis.
                          B) Social analytics.
                          C) Linear regression.
                          D) Customer behavioral segmentation.


                          5. Which of these provides shopping flow optimized for smart phones, eMarketing spots tailored to mobile users and cross channel shopping/fulfillment capability?

                          A) Mobile starter store.
                          B) Commerce light.
                          C) Mobile shopping studio.
                          D) Mobile framework.


                          Solutions:

                          Question # 1
                          Answer: D
                          Question # 2
                          Answer: B
                          Question # 3
                          Answer: A
                          Question # 4
                          Answer: D
                          Question # 5
                          Answer: A

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