Salesforce JB-101 Exam, also known as Journey Builder 101, is a certification exam that measures a candidate's knowledge of Salesforce's Journey Builder tool. Journey Builder is a powerful tool that allows businesses to create and manage personalized, automated customer journeys across multiple channels, including email, mobile, social, advertising, and more. By passing the JB-101 Exam, individuals prove their expertise in designing and implementing customer journeys using Journey Builder, demonstrating their ability to enhance customer engagement and drive business growth.

Salesforce JB-101 (Journey Builder 101) is an exam designed to validate an individual's knowledge and understanding of Salesforce Journey Builder, one of the most useful tools available on the Salesforce platform. Journey Builder provides a guided engagement experience that helps businesses customize and automate their customer journey in real-time. With the growth of digital technologies, Journey Builder has become an essential tool for businesses to enhance their customer relationship management and drive growth strategies.

The JB-101 exam covers a range of topics, including the basics of Journey Builder, data configuration and management, audience segmentation, email and SMS marketing, and reporting and analytics. Successful candidates will demonstrate their ability to use Journey Builder to create personalized customer journeys that engage and convert customers. Journey Builder 101 certification is ideal for marketers, sales professionals, and customer service representatives who want to enhance their skills and demonstrate their proficiency in using Journey Builder to drive business success.

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To pass the Salesforce JB-101 Certification Exam, candidates need to have a strong understanding of Salesforce's Journey Builder feature, as well as its integration with other Salesforce products. They also need to have experience in developing customer journeys, using automation tools, and analyzing data to optimize customer engagement. Journey Builder 101 certification exam comprises 60 multiple-choice questions that candidates need to answer within 90 minutes. A passing score of 68% is required to obtain the certification. Overall, the Salesforce JB-101 Certification Exam is an excellent opportunity for professionals to showcase their skills and advance their careers in the Salesforce ecosystem.

Reference: https://trailhead.salesforce.com/en/academy/classes/jb101-journey-builder-101/