Last Updated: Aug 05, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Einstein for Marketing Cloud | 23% | - Send Time Optimization - Einstein Engagement Frequency - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Copy Insights |
| Topic 2: Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Topic 3: Mobile (SMS/Push) | 13% | - MobileConnect features and capabilities - MobilePush tools and functionalities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration |
| Topic 4: Social Studio | 10% | - Social media publishing and engagement - Social analytics and reporting - Content management and moderation |
| Topic 5: Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Reporting and performance analysis - Journey design and best practices - Entry sources and audience evaluation - Activities and decision splits |
| Topic 6: Triggers | 7% | - SOAP and REST API triggers - Event-driven automation - Data extension and trigger management |
| Topic 7: Interaction Studio | 8% | - Real-time interaction management - Integration with other Marketing Cloud modules - Personalization and decisioning capabilities |
1. how many activities recommended in a journey canvas.(150-200)
A) 10
B) 300
C) 50
D) 100
2. What is true about SMS keywords other than HELP and STOP?
A) keywords in parent or child business unit are available only in that business unit
B) keywords in child business unit can be shared between other child business units
C) keywords in parent business unit are automatically available to all child business units
D) keywords in parent business unit can be shared to any child business units
3. Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
A) So that even devices with Bluetooth turned off can receive messages triggered by the beacons
B) So that even devices with Push Notifications turned off can receive messages triggered by the beacons
C) They should always be set to High Transmit Power setting
D) It prevents both the produce message and the deli message from being triggered in both places
4. Which two functions does Einstein Copy Selection do for marketing campaigns?
A) Use aggregate daily engagement metrics to optimize content for the next day
B) Send personalized content for each customer when they open email messages
C) Determines how many subscribers will engage with the message.
D) Analyze click results to find out which assets spark the most engagement among customers
5. What user permission is required to configure SSO in social studio.
A) full user
B) limited user
C) custom user
D) Super user
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: B,D | Question # 5 Answer: D |
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