Study with Salesforce : AP-214 Exam Torrent as your best preparation materials
Last Updated: Nov 08, 2026
No. of Questions: 102 Questions & Answers with Testing Engine
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Salesforce AP-214 Practice Q&A's
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Salesforce AP-214 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Marketing Cloud Advanced Cross Channel Accredited Professional |
| Exam Number: | AP-214 |
| Exam Duration: | 120 minutes |
| Available Languages: | English |
| Exam Format: | Multiple Select, Multiple Choice |
| Related Certifications: | Marketing Cloud Email Specialist Marketing Cloud Administrator Marketing Cloud Consultant |
| Passing Score: | 65% |
| Certificate Validity Period: | 2 years |
| Real Exam Qty: | 55 |
| Exam Price: | $200 USD |
| Sample Questions: | DOWNLOAD DEMO |
| Exam Way: | Online proctored exam |
| Pre Condition: | It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel |
Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Cross Channel Strategy and Planning | 15% | - Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives |
| Topic 2: Analytics and Reporting | 15% | - Interpret attribution models - Build custom reports and dashboards - Analyze cross channel performance metrics |
| Topic 3: Mobile Messaging (SMS and Push) | 20% | - Implement mobile opt-in management - Apply compliance and regulatory requirements - Configure SMS and push notification campaigns - Design mobile customer journeys |
| Topic 4: Advertising and Social Integration | 15% | - Implement audience synchronization - Leverage Social Studio capabilities - Configure Advertising Studio integrations |
| Topic 5: Automation and Journey Builder | 10% | - Design complex multi-step journeys - Configure wait and engagement activities - Implement decision split logic |
| Topic 6: Email Marketing Advanced Concepts | 25% | - Configure dynamic content and personalization - Optimize email deliverability - Implement advanced segmentation strategies - Design A/B and multivariate test strategies |
AP-214 Exam Facts and Daily-Maintained Materials
By refusing to stop. No progress means regression, so the AP-214 bank keeps its pace: a highest-level expert team checks the question database every day and updates the questions regularly, ensuring you always receive the newest and highest-quality version across the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional objectives. Beyond the database itself, the whole package pursues better — efficient structure, expert-verified answers, instant delivery. And on price: the materials are affordable at standard pricing, but special activities run at irregular intervals — watch the site, and feel welcome to consult us about discount timing if you have any doubt.
According to the latest exam information, the AP-214 exam contains 55 questions and allows 120 minutes minutes. Timed practice under those exact conditions is part of efficient preparation.
Written, fair, and honored. If you fail the corresponding exam within 60 days of purchase, send us a scanned copy of your enrollment slip and your official Score Report PDF within two days of the exam date; verified claims are refunded in full within seven days. Exclusions: exams taken within three days of purchase, candidate names that differ from the payer, and free or expired products. Alternatively, exchange your product for two others of equal value at no charge.
Salesforce specifies these prerequisites for the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional: It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first.
Confirm the current requirements on the official certification page before registering.
Upon successful payment, our system sends the product files to your mailbox — typically within about a minute — with an instant download link on screen. If nothing arrives within two hours, check your spam folder and contact support. Your purchase includes 365 days of free updates: our expert team checks the database daily and revises regularly, and each new version reaches you automatically, with a 50% renewal discount at the end of the period. Installations are unlimited.
The Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional blueprint is structured around these principal domains:
- Advertising and Social Integration (15%)
- Cross Channel Strategy and Planning (15%)
- Automation and Journey Builder (10%)
Additional domains complete the official outline — the bank covers the full set.
Currently, passing the AP-214 exam requires a score of 65%, and registration costs $200 USD. Both are Salesforce's figures and can change, so confirm them on the official site before booking.
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
How does the Wait by Duration activity in Journey Builder work?
- A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- C. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
- D. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
Correct Answer: D 🗳️
Where would you add a topic profile
- A. Social studio automate
- B. Workspace settings
- C. Social studio engage
- D. Admin settings
Correct Answer: D 🗳️
Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).
How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
- A. Biweekly
- B. daily
- C. hourly
- D. monthly
Correct Answer: B 🗳️
Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).
Which two functions does Einstein Copy Selection do for marketing campaigns?
- A. Use aggregate daily engagement metrics to optimize content for the next day
- B. Send personalized content for each customer when they open email messages
- C. Determines how many subscribers will engage with the message.
- D. Analyze click results to find out which assets spark the most engagement among customers
Correct Answer: B,D 🗳️
How can Distributed Marketing messages be configured to use approval workflows?
- A. A customer support case needs to be opened to enable the functionality.
- B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
- C. All DM sends need to enable the''workflow active' settingwithin the message template.
- D. Therearecurrently no approval workflows available.
Correct Answer: B 🗳️
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