Study with Salesforce : AP-214 Exam Torrent as your best preparation materials

Last Updated: Sep 19, 2026

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Salesforce AP-214 Practice Q&A's

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Salesforce AP-214 Exam Overview:

Certification Vendor:Salesforce
Exam Name:Marketing Cloud Advanced Cross Channel Accredited Professional
Exam Number:AP-214
Exam Duration:120 minutes
Available Languages:English
Exam Format:Multiple Select, Multiple Choice
Related Certifications:Marketing Cloud Email Specialist
Marketing Cloud Administrator
Marketing Cloud Consultant
Passing Score:65%
Certificate Validity Period:2 years
Real Exam Qty:55
Exam Price:$200 USD
Sample Questions: DOWNLOAD DEMO
Exam Way:Online proctored exam
Pre Condition:It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudadvancedcrosschannel

Salesforce AP-214 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Cross Channel Strategy and Planning15%- Identify target audiences across channels
- Design customer journey touchpoints
- Define cross channel campaign strategy aligned with business objectives
Topic 2: Analytics and Reporting15%- Interpret attribution models
- Build custom reports and dashboards
- Analyze cross channel performance metrics
Topic 3: Mobile Messaging (SMS and Push)20%- Implement mobile opt-in management
- Apply compliance and regulatory requirements
- Configure SMS and push notification campaigns
- Design mobile customer journeys
Topic 4: Advertising and Social Integration15%- Implement audience synchronization
- Leverage Social Studio capabilities
- Configure Advertising Studio integrations
Topic 5: Automation and Journey Builder10%- Design complex multi-step journeys
- Configure wait and engagement activities
- Implement decision split logic
Topic 6: Email Marketing Advanced Concepts25%- Configure dynamic content and personalization
- Optimize email deliverability
- Implement advanced segmentation strategies
- Design A/B and multivariate test strategies

AP-214 Exam FAQ: Facts, Preparation, and Support

The AP-214 exam consists of 55 questions to be answered within 120 minutes minutes. Timed practice under the same constraints is the standard way to make that pace feel comfortable rather than rushed.

It is recommended to obtain the Marketing Cloud Administrator or Marketing Cloud Consultant certification first

The official outline organizes the AP-214 exam into weighted domains such as:

  • Advertising and Social Integration (15%)
  • Cross Channel Strategy and Planning (15%)
  • Automation and Journey Builder (10%)

The Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional practice questions at SurePassExams follow this same objective map, so every hour of review lands on exam-relevant ground.

The AP-214 exam is the official assessment for the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional certification from Salesforce. It verifies that you can apply the published exam objectives to practical scenarios, and the resulting credential showcases your capacity in a way employers immediately recognize — a concrete step in any all-round self-improvement plan.

Twenty-four-hour online service, with real people behind it. Once you have purchased the AP-214 exam materials, our staff shoulders the responsibility of answering your questions patiently and immediately — whether it is a download issue, a question about the content, or help understanding the refund policy. Good materials matter, but so does never being stuck alone with them.

You need 65% to pass the AP-214 exam, and the fee is $200 USD per attempt. Solid preparation before booking is the most cost-effective strategy — practice until your timed scores sit consistently above the passing mark.

Yes, by design. Payments for the Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional materials go through an established, secure payment platform, so your card data is protected by the gateway itself. Your personal information — email, address, purchase details — is never leaked or shared with third parties. And if anything does go wrong, the twenty-four-hour support team is there to set it right. A purchase should bring you study materials, not new troubles.

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question #1

How does the Wait by Duration activity in Journey Builder work?

  • A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
  • B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
  • C. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
  • D. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Question #2

Where would you add a topic profile

  • A. Social studio automate
  • B. Workspace settings
  • C. Social studio engage
  • D. Admin settings
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).

Question #3

How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly

  • A. Biweekly
  • B. daily
  • C. hourly
  • D. monthly
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for SurePassExams members. You can sign-up / login (it's free).

Question #4

Which two functions does Einstein Copy Selection do for marketing campaigns?

  • A. Use aggregate daily engagement metrics to optimize content for the next day
  • B. Send personalized content for each customer when they open email messages
  • C. Determines how many subscribers will engage with the message.
  • D. Analyze click results to find out which assets spark the most engagement among customers
Reveal Solution  Discussion  0

Correct Answer: B,D  🗳️

Question #5

How can Distributed Marketing messages be configured to use approval workflows?

  • A. A customer support case needs to be opened to enable the functionality.
  • B. It uses the standard Salesforce Approval Process feature to route content through manual approvals.
  • C. All DM sends need to enable the''workflow active' settingwithin the message template.
  • D. Therearecurrently no approval workflows available.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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