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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. What is the rule criteria that you can use in the segment creation process?

A) Email click throughs
B) Social mentions
C) Dimensions
D) Actions

2. Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?

A) Audience
B) API
C) Salesforce data
D) Date based

3. What are three features of the WebSDK when deployed on a website?

A) Identity and cookie management
B) Loading data from ETL feeds
C) Sitemapping for data collection
D) Rendering campaign for personalisation
E) Configure filters and goals

4. Which global templates do you select and customize to provide trending blog recommendations on the homepage?

A) Einstein product recommendation
B) Einstein content recommendation
C) Infobar with CTA
D) Banner with CTA

5. Which two items can be included in the total engagement score calculation?

A) Time of Day
B) Visits
C) Identity merge date
D) Actions

Solutions: