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The Professional Diploma in Digital & Social Selling certification program comprises four modules: Introduction to Digital & Social Selling, Digital & Social Research, Sales Enablement, and Digital Sales Management. With these modules, participants learn to create a digital business, develop a digital marketing strategy, and execute the sales process from start to finish. Furthermore, the program provides career development opportunities and connects professionals with a global network of industry experts for support and information exchange.
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| Section | Objectives |
|---|---|
| Topic 1: Measurement, Analytics, and Optimization | - Performance tracking
|
| Topic 2: Content Strategy and Personal Branding | - Building authority online
|
| Topic 3: Social Media Platforms for Selling | - LinkedIn for B2B sales
|
| Topic 4: Sales Conversion and CRM Integration | - Converting leads to customers
|
| Topic 5: Lead Generation and Relationship Building | - Engagement and nurturing
|
| Topic 6: Foundations of Digital & Social Selling | - Social selling fundamentals
|
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