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Last Updated: Oct 04, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 14% | - Configure lead routing and handoff processes - Implement scoring and grading models - Design lead generation strategies |
| Topic 2: Sales Emails and Alerts | 6% | - Configure Sales Emails and Alerts features - Maximize sales and marketing alignment |
| Topic 3: Email Marketing | 10% | - Optimize email content and performance - Apply email marketing standards and best practices - Ensure deliverability and compliance |
| Topic 4: Reporting, Metrics, and Analytics | 12% | - Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements |
| Topic 5: Automating Business Processes | 17% | - Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools |
| Topic 6: Evaluation | 17% | - Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity |
| Topic 7: Personalizing the Prospect Experience | 8% | - Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management |
| Topic 8: Account Configuration | 16% | - Technical setup and architecture planning - Data migration and integrity maintenance - Usage governance and permission strategies |
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
The LenoxSoft marketing team compiled a spreadsheet of all attendees who visited their tradeshow booth at a recent event in Chicago. They realize not everyone at the event may be interested in their product so they create new leads in Salesforce for individuals who have submitted an interest form on their website in addition to attending the event.
All new leads from the event should be evenly distributed to their Chicago Sales User Group.
What would be the optimal sequence to meet these requirements?
- A. Run an automation rule for each user in the Chicago Sales User Group to "Assign prospect to user" based on the criteria "Prospect form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
- B. . A Import prospects and add to "Chicago Event" list > Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: -Any- :: Was completed successfully" AND "Prospect List :: is member of :: Chicago Event"
- C. Run an automation rule to "Assign prospect to user in group" based on the criteria "Marketing Cloud Account Engagement form :: - Any- :: was completed successfully" AND "Prospect Event :: is :: Chicago Event" > Import prospects and add them to the "Chicago Event" list
Correct Answer: B 🗳️
What is true about Dynamic Content? [Choose three answers]
- A. You can add up to 25 variations of content
- B. You can base variations on Scoring Categories
- C. You can add dynamic content to web pages
- D. You can use dynamic content in subject lines
Correct Answer: A,C,D 🗳️
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?
- A. Campaign Influence and Marketing Data Sharing
- B. Salesforce User Sync and Campaign Influence
- C. Connected Campaigns and Engagement Studio
- D. Connected Campaigns and Campaign Influence
Correct Answer: D 🗳️
Which are true about Engagement Program
- A. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
- B. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- C. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- D. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- E. A single rule step can evaluate up to five conditions
- F. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- G. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
Correct Answer: A,C,D,E,F,G 🗳️
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The landing page on a browser with the cookies cleared was not tested.
- B. The same layout template on both the form and the landing page was not used.
- C. The %%content%% variable tag in the layout template code was missing.
- D. The form HTML embed code in the layout template code was not used.
Correct Answer: C 🗳️
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