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Last Updated: Oct 04, 2026
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Salesforce MCAE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Prospect Management | - Data Model and Segmentation
|
| Maintenance and Best Practices | - System Optimization
|
| Reporting and Analytics | - Performance Measurement
|
| Marketing Automation | - Engagement Programs
|
| Account Engagement Administration | - Configuration and Setup
|
| Email Marketing | - Email Creation and Delivery
|
Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:
The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?
- A. Einstein Behavior Score
- B. Marketing Cloud Account Engagement Score field
- C. Marketing Cloud Account Engagement Grade field
- D. Einstein Lead Score
Correct Answer: A 🗳️
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What is true about completion actions? [Choose two answers]
- A. Completion actions only execute for prospects. They will not affect visitors.
- B. Completion actions will not execute for image files.
- C. Completion actions can be criteria based.
- D. Completion actions are retroactive and will apply to activities done before and after you apply them
Correct Answer: A,B 🗳️
LenoxSoft wants to add 50 points to the scores for prospects who attended a webinar last month. How would you advise them to accomplish this?
- A. Create a new segmentation rule.
- B. Create a new automation rule.
- C. Add a completion action to the form the prospects completed to register for the webinar.
- D. Select all prospects in the webinar attendees table and use the table action at the bottom to add to their scores.
Correct Answer: B 🗳️
which two considerations should be made when implementing an account-based marketing strategy?
Choose 2 answers
- A. Account-based marketing can be implemented in stages.
- B. Account-based marketing personalizes experiences for prospects.
- C. Account-based marketing completely replaces broad-based marketing.
- D. Account-based marketing is only a good fit for certain industries.
Correct Answer: A,B 🗳️
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement.
How should the data be imported?
- A. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
- B. Import all prospect data and create a suppression list.
- C. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.
- D. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
Correct Answer: C 🗳️
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