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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A) Create a random data extension within Email Studio.
B) Use Automation Studio with a random split activity.
C) Create a random data extension within Contact Builder.
D) Use Journey Builder with a random split activity.

2. A global retailer plans to implement Enterprise 2.0 with five Business Units. Customers frequently purchase from multiple brands, and marketing leadership wants engagement history to follow each customer across brands. At the same time, each brand should maintain independent email templates and sender identities. Which design best satisfies these requirements?

A) Create separate Enterprise accounts for each brand.
B) Maintain separate Contact records by channel.
C) Share a common Subscriber Key across Business Units while allowing each BU to manage its own assets.
D) Use different Subscriber Keys for each Business Unit.

3. Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume.
They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement?
(Choose 2 answers)

A) Auto-Suppression List
B) Domain Exclusion
C) Suppression List
D) Publication List

4. Northern Trail Outfitters is using a Triggered Send to send customers their order confirmations.
Their commerce platform provides a JSON payload for order details. What should they use to format the JSON within the email?

A) SSJS platform function ParseJSON
B) ParseJSON content block with Content Builder
C) TransformJSON() AMPscript Function
D) BuildRowSetFromJSON() AMPscript Function

5. A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC instance. The MC has been live for a year now, where the primary key for records has been the Email Address. Which two options would prevent the customer from duplicating records? (Choose 2 answers)

A) Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
B) Purge the current records and carry on with new keys sourced from Sales Cloud.
C) Upload CSV with Migrated Subscriber Keys to All Subscribers.
D) Get existing records updated with new Keys sourced from Sales Cloud instance.

Solutions: