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Last Updated: Oct 02, 2026
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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Tracking, Reporting, and Optimization | - Analytics and reporting
|
| Topic 2: Email Marketing and Content Creation | - Email Studio capabilities
|
| Topic 3: Data Management and Integration | - Integration concepts
|
| Topic 4: Marketing Cloud Core Concepts | - Customer engagement fundamentals
|
| Topic 5: Automation and Journey Orchestration | - Automation Studio
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their File transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- B. Enable the ' Exclude FTP Users From Password Expiration ' option in Setup > Security Settings
- C. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- D. Upload data files to Marketing Cloud using SFTP instead of FTP
Correct Answer: A 🗳️
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Northern Trail Outfitters is using a Salesforce entry event in a journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Select " Normalize Phone Number " in Journey settings.
- B. Format the phone field in Salesforce as +1[phonenumber].
- C. Select ' US ' as the sending country in SMS activity.
- D. Configure the phone field in Salesforce as US locale.
Correct Answer: B 🗳️
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Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2)
- A. Individual Level Tracking was not selected in Marketing Cloud Configuration
- B. Synchronized Data Sources only push data every 15 minutes
- C. Email Address was used as Subscriber Key
- D. ContactID was used as Subscriber Key
Correct Answer: A,C 🗳️
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A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?
- A. An external system to receive and confirm callback and subscriptions
- B. A Datorama instance to ingest their data
- C. A Transactional Journey with the Not Sent Notification activity included
- D. An Interaction Studio instance to ingest their data
Correct Answer: A 🗳️
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Northern Trail Outfitters ' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes could be made to avoid any disruption of functionality?
- A. Manually remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Update query activities that reference the new synchronized data extensions.
- C. Rename and delete sandbox synchronized data extensions before connecting.
- D. Configure Multi-Org settings to account for two production instances in Setup.
Correct Answer: A 🗳️
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