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Salesforce MC-202 Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist |
| Exam Number: | MC-202 |
| Real Exam Qty: | 65 |
| Passing Score: | 67% |
| Certificate Validity Period: | 2 years |
| Exam Duration: | 90 minutes |
| Exam Price: | USD 200 |
| Exam Format: | Scenario-based, Multiple-choice |
| Available Languages: | Portuguese (Brazil), Japanese, German, Spanish, French, English |
| Related Certifications: | Salesforce Certified Marketing Cloud Administrator Salesforce Certified Marketing Cloud Developer |
| Recommended Training: | Build and Analyze Customer Journeys using Marketing Cloud (MKT101) Prepare for Your Marketing Cloud Email Specialist Credential |
| Exam Registration: | Pearson VUE Salesforce Certification Portal |
| Sample Questions: | Salesforce MC-202 Sample Questions |
| Exam Way: | Online proctored or onsite testing center |
| Pre Condition: | No mandatory prerequisites; recommended 6+ months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-email-specialist |
Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Automation | 26% | - Build solutions in Journey Builder - Build solutions in Automation Studio - Recommend automation solutions |
| Topic 2: Insights and Analytics | 14% | - Analyze campaign performance - Leverage analytics and Einstein features - Create and configure reports |
| Topic 3: Content Creation and Delivery | 24% | - Select appropriate tools for sending - Configure send settings - Create and customize email content - Manage and organize campaign content |
| Topic 4: Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Topic 5: Subscriber and Data Management | 26% | - Troubleshoot send and data issues - Design and configure Data Extensions - Import and manage subscriber data - Configure segmentation tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
Leadership at Northern Trail Outfitters wants to see a dashboard showing the success rate of customers that have beenthrough a Welcome Series Journey in the last 7 days.
Where should they find this dashboard?
A. Journey Builder - Journey History
B. Datorama Reports - Journey Performance
C. Reports - Journey Engagement
Question 2
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
A. The Update Contact Activity us used to make status updates.
B. The entry sources data extension has a primary key and subscriber key.
C. TheUpdate Contact Activity Is used to make status updates.
Question 3
The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
A. Export the journey email analytics
B. Define a goal for each journey.
C. Review opensand clicks activity summaries.
Question 4
A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?
A. Schedule an automation to refresh the filter activity each day.
B. Configure the filter DE to auto-refresh dally in properties.
C. Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
Question 5
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A. SQL Query, Filter, Data Extract
B. Filter, Data Extract, File Transfer
C. SQL Query, Data Extract, File Transfer
Solutions:
| Question 1 Answer: B | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: C |
By Ivy
