Salesforce Marketing-Cloud-Email-Specialist Exam Overview:
| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Email Specialist Exam |
| Exam Number: | Marketing-Cloud-Email-Specialist |
| Available Languages: | English |
| Certificate Validity Period: | 3 years (maintenance required annually) |
| Exam Duration: | 90 minutes |
| Related Certifications: | Salesforce Certified Marketing Cloud Consultant Salesforce Certified Marketing Cloud Administrator |
| Exam Format: | Multiple-select, Multiple-choice |
| Exam Price: | $200 USD |
| Passing Score: | 67% |
| Real Exam Qty: | 60-65 |
| Recommended Training: | Trailhead Preparation Trailmix |
| Exam Registration: | Official Registration |
| Sample Questions: | Salesforce Marketing-Cloud-Email-Specialist Sample Questions |
| Exam Way: | Online proctored or onsite at authorized testing centers |
| Pre Condition: | No mandatory prerequisites; recommended 3–6 months hands-on experience with Marketing Cloud Email Studio |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketingcloudemailspecialist |
Salesforce Marketing-Cloud-Email-Specialist certification is designed for professionals who specialize in email marketing using Salesforce Marketing Cloud. Salesforce Certified Marketing Cloud Email Specialist certification validates a candidate's knowledge and expertise in designing, building, and implementing email marketing campaigns that drive business results. Marketing-Cloud-Email-Specialist exam focuses on the core concepts of email marketing, including email design, subscriber data management, email message creation, and delivery.
To be eligible for the Salesforce Marketing-Cloud-Email-Specialist Certification Exam, candidates must have at least six months of hands-on experience using the Salesforce Marketing Cloud Email application. In addition, candidates must have a solid understanding of email marketing concepts and principles, as well as a good understanding of HTML and CSS.
Salesforce Certified Marketing Cloud Email Specialist certification is an essential credential for marketing professionals who want to demonstrate their expertise in using Salesforce Marketing Cloud for email marketing. Salesforce Certified Marketing Cloud Email Specialist certification validates the candidate's understanding of email marketing best practices, data management, email content creation, segmentation, subscriber management, email deliverability, and analytics. With this certification, candidates can enhance their career opportunities and demonstrate their commitment to professional development in the field of email marketing.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Marketing-Cloud-Email-Specialist Certification Exam is a comprehensive exam that covers a wide range of topics related to email marketing. Marketing-Cloud-Email-Specialist exam consists of 60 multiple-choice questions, and candidates are given 90 minutes to complete the exam. Marketing-Cloud-Email-Specialist exam is designed to test the candidate's knowledge of email marketing best practices, email content creation, email deliverability, email automation, and campaign reporting.
Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Automation Studio configuration - Journey Builder implementation - Triggered sends and scheduled sends |
| Email Marketing Best Practices | 10% | - Permission and preference management - Compliance and regulations - Deliverability principles |
| Subscriber and Data Management | 26% | - Segmentation and list management - Data import and management - Data extensions and data relationships |
| Insights and Analytics | 14% | - Email performance metrics - Report creation and analysis - Troubleshooting delivery issues |
| Content Creation and Email Message Design | 24% | - Email design and responsive rendering - Content Builder usage - Dynamic content and personalization - A/B testing and approval processes |
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