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GCCC Strategic Communication Management Professional Sample Questions:
1. (Which of the following is a S.M.A.R.T. objective for a communication strategy?)
A) Achieve 1,500,000 impressions among target population
B) Achieve top of mind awareness of the brand by the end of 2020
C) Increase subscriptions by 15% among 25-45-year-olds within a year
D) Increase awareness by 10% in the Southern region and by 20% in the Northern region
2. In order to encourage and reinforce an ethical culture, an organization's ethics program should include:
A) consistent, clear messages about values.
B) links to applicable local criminal law.
C) references for the consultant who drafted the program.
D) punishments and rewards for employee behavior.
3. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?
A) Frequency of use and quality and volume of content shared between participants
B) Overall cost of the tool and participant feedback on its functionality
C) Number of departments represented and cost per active participant
D) The number of comments, videos, and photos posted
4. An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?
A) Securing ad space in the most relevant media
B) Providing the community and media with a fact sheet about the project's benefits
C) Developing awareness of the project among new audiences
D) Informing opponents of the project about the project's environmental benefits
5. Benchmarking is a critical element of communication research because it:
A) can take the place of primary research methods.
B) identifies communication practices that can be easily introduced into the organization with minimal modification.
C) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
D) contributes to the improvement of communication effectiveness by identifying best practices.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: D |
By Antonia
