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GCCC SCMP Exam Overview:
| Certification Vendor: | Global Communication Certification Council (GCCC) |
|---|---|
| Exam Name: | Strategic Communication Management Professional |
| Exam Number: | SCMP |
| Exam Format: | Multiple-choice, Scenario-based |
| Related Certifications: | Communication Management Professional (CMP) |
| Available Languages: | English |
| Passing Score: | 700/1000 |
| Exam Price: | $395 (members), $495 (non-members) + $95 application fee |
| Certificate Validity Period: | 3 years |
| Exam Duration: | 180–210 |
| Real Exam Qty: | 100 |
| Recommended Training: | IABC Global Standard Resources GCCC SCMP Preparation Guide |
| Exam Registration: | Prolydian Exam Scheduling GCCC Official Registration |
| Sample Questions: | GCCC SCMP Sample Questions |
| Exam Way: | Computer-based; onsite or remote proctored |
| Pre Condition: | 10+ years professional experience; 20 hours of relevant training in last 2 years; letter of recommendation from senior leader advised |
| Official Syllabus URL: | https://www.gcccouncil.org/Certifications/SCMP |
GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Strategy Development | 19% | - Defining objectives, strategies and risk planning - Aligning communication with organizational strategy - Situation analysis and stakeholder mapping |
| Reputation Management | 18% | - Identifying and mitigating reputational risks - Crisis communication and stakeholder trust - Building and protecting organizational reputation |
| Advising and Leading | 23% | - Strategic counsel to executives and leadership - Aligning communication with business objectives - Coaching and advising on communication practices |
| Innovation and Integration | 10% | - Integrating communication across channels and functions - Adopting new technologies and approaches |
| Communication Management | 20% | - Developing business cases and managing performance - Budgeting, governance and project oversight - Team leadership and resource management |
| Ethics and Professional Standards | 10% | - Legal compliance and ethical decision-making - Professional accountability and integrity - Applying IABC Code of Ethics |
GCCC Strategic Communication Management Professional Sample Questions:
(Which of the following is a S.M.A.R.T. objective for a communication strategy?)
- A. Achieve 1,500,000 impressions among target population
- B. Achieve top of mind awareness of the brand by the end of 2020
- C. Increase subscriptions by 15% among 25-45-year-olds within a year
- D. Increase awareness by 10% in the Southern region and by 20% in the Northern region
Correct Answer: C 🗳️
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In order to encourage and reinforce an ethical culture, an organization's ethics program should include:
- A. consistent, clear messages about values.
- B. links to applicable local criminal law.
- C. references for the consultant who drafted the program.
- D. punishments and rewards for employee behavior.
Correct Answer: A 🗳️
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A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?
- A. Frequency of use and quality and volume of content shared between participants
- B. Overall cost of the tool and participant feedback on its functionality
- C. Number of departments represented and cost per active participant
- D. The number of comments, videos, and photos posted
Correct Answer: A 🗳️
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An oil and gas company is developing awareness of its environmental and community outreach initiatives for one of its projects within a limited communication budget. Which of the following strategies would be MOST effective in nurturing support for the project?
- A. Securing ad space in the most relevant media
- B. Providing the community and media with a fact sheet about the project's benefits
- C. Developing awareness of the project among new audiences
- D. Informing opponents of the project about the project's environmental benefits
Correct Answer: B 🗳️
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Benchmarking is a critical element of communication research because it:
- A. can take the place of primary research methods.
- B. identifies communication practices that can be easily introduced into the organization with minimal modification.
- C. can drive the adoption of new approaches by showing what best-in-class organizations are doing.
- D. contributes to the improvement of communication effectiveness by identifying best practices.
Correct Answer: D 🗳️
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