Free Adobe Target AD5-E809 Ultimate Study Guide (Updated 45 Questions)
Get to the Top with AD5-E809 Practice Exam Questions
Adobe AD5-E809 Exam Syllabus Topics:
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NEW QUESTION 20
A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.
Based on this scenario, what is the most appropriate optimization goal for this test?
- A. Bounce rate
- B. Video views per visit
- C. Site registration rate
Answer: A
NEW QUESTION 21
What does Adobe Target optimize towards when running an Automated Personalization activity?
- A. The model will determine which goal to optimize
- B. One single metric
- C. Revenue per visitor
Answer: A
NEW QUESTION 22
In Adobe Target, at which point does a visitor qualify for an audience In reporting?
- A. Activity Entry
- B. Activity Conversion
- C. It depends on the metrics
Answer: C
NEW QUESTION 23
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
- A. to minimize risk of biased metric selection
- B. so that "Conversion Rate of Alternative" can be estimated pre-test
- C. so that "days to complete test" can be estimated pre-test
- D. because it is not possible to change your primary goal after the test has started
Answer: A,B
NEW QUESTION 24
As part of a large scale marketing campaign, an activity must run for 10 days. It will start at 3:00 am on a specific date and end 10 days later at 3:00 am. What is the easiest way to ensure this activity starts and ends automatically?
- A. Add a Time Frame audience rule.
- B. Schedule a duration and activate.
- C. Trigger an alert and activate.
Answer: B
NEW QUESTION 25
A test will run for 40 days with a significance level of 95% and a minimum detectable lift of 2.5%. Which adjustment should be recommended to reduce the test duration?
- A. Increase the number of Offers.
- B. Increase the confidence level.
- C. Increase the minimum detectable lift
Answer: C
NEW QUESTION 26
A product owner at a bank manages six different credit cards.
The product owner wants to run a test that helps users easily compare credit card features to help the user feel more confident to complete an application. The mam KPI of the test is application completions.
Which hypothesis matches the request?
- A. Offering an opportunity to easily compare the three most popular credit cards on a product comparison page by placing a "compare our most popular cards" link in the hero will increase application starts.
- B. Offering an opportunity to easily compare the last three viewed credit cards on a product comparison page by placing a "compare recently-viewed credit cards" link in the hero will increase application completions.
- C. Offering an opportunity to easily compare the features of three credit cards of the user's choice on the product comparison page by placing a "select three cards to compare" link in the hero will increase application completions.
Answer: C
NEW QUESTION 27
For which audience source is It possible to edit the audience definition within Adobe Target?
- A. Adobe Experience Cloud audiences
- B. Adobe Target predefined audiences
- C. Adobe Target user-defined audiences
Answer: B
NEW QUESTION 28
A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.
In this scenario. what is the problem with using CTR as the only success metric?
- A. The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric
- B. The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.
- C. The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.
Answer: A
NEW QUESTION 29
The optimization team is planning their next 3-month experimentation roadmap for the homepage. They have the following candidates:
A - 8 weeks to build, another estimated A weeks to complete (run), and a projected 20% lift in conversion rate. B - 5 weeks to build, another estimated 7 weeks to complete (run), and a projected 25% lift in conversion rate. C - 5 weeks to build another estimated 3 weeks to complete (run), and a projected 15% lift in conversion rate. D - Requires no development team resource, an estimated 7 weeks to complete (run), and a projected 10% lift in conversion rate.
Providing all the estimations are correct and the development team can only build one test at a time, how should they plan their roadmap?
- A. Run D then C
- B. Run B
- C. Run D then A.
Answer: A
NEW QUESTION 30
A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.
In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)
- A. If the existing Adobe Analytics implementation already collects all the required data
- B. If the main requirement is to be able to collect data in real-time
- C. If an Adobe Target "clicked an element" success metric is required
- D. When it is mandatory to have a single source of data
Answer: A,C
NEW QUESTION 31
A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?
- A. Form-Based Composer
- B. Visual Experience Composer
- C. HTML Composer
Answer: B
NEW QUESTION 32
One of the distribution centers for an eCommerce site is down and the marketing team wants to display a message on the homepage to let customers know that shipping will be delayed.
What is the best way to create an activity that will target only the affected zip codes?
- A. Create an XT activity, then create a custom audience and make a rule in Geo with the list of zip codes.
- B. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes. Divert 100% of traffic to the test experience.
- C. Create an A/B test, then create a custom audience for the test experience and make a rule in Geo with the list of zip codes.
Answer: A
NEW QUESTION 33
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
- A. Be less specific with the change: do not list the decrease in the exact number of form fields.
- B. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
- C. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
Answer: B
NEW QUESTION 34
The UX team has proposed testing a format change across all product overview pages.
Which Visual Experience Composer feature enables applying the format change across all of these pages?
- A. Experience Versions
- B. Enhanced Composer
- C. Template Rules
Answer: C
NEW QUESTION 35
A media company would like to create activities that value pages based on page type. The home page is worth ten cents per view and article pages are worth five cents per view.
Which metric should be used in order to track these different values on these pages?
- A. Custom Scoring
- B. Revenue Per Visitor (RPV)
- C. Average Order Value (AOV)
Answer: B
NEW QUESTION 36
In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.
Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?
- A. Select Duplicate from Experience panel.
- B. Select Duplicate and pick Copy Styles.
- C. Select Copy in Styles panel.
Answer: C
NEW QUESTION 37
A restaurant chain that Has been running a Recommendation activity to promote sides and add-ons decides to run the same activity on its native mobile app only.
Which experience composer should an Adobe Target Business Practitioner use to accomplish the task?
- A. The SPA Visual Experience Composer
- B. The Form-based Experience Composer
- C. The visual Experience Composer
Answer: B
NEW QUESTION 38
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