Salesforce MCC-201 Certification All-in-One Exam Guide Dec-2023
Get Real MCC-201 Exam Dumps [Dec-2023] Practice Tests
NEW QUESTION # 39
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _ListSubscribers
- B. _EnterpriseAttribute
- C. _PublicationSubscriber
- D. _Subscribers
Answer: A
NEW QUESTION # 40
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Use Synchronized Data Sources to obtain data from Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Create list attribute to store student data from Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION # 41
Which three statements are correct about Data Designer? Choose 3 answers
- A. Data extensions should be linked directly to be contact record prior to being linked to different data extensions.
- B. Each attributes group contains one data extension, and each data extension can include up to 50 attributes.
- C. Data extensions can be linked to either the contact record or different data extensions, including data extensions from other attributes groups.
- D. Each attribute group can contain multiple lists, and each list can include multiple attributes.
- E. Each attributes group can contain multiple data extensions, and each data extension can include multiple attributes.
Answer: A,C,E
NEW QUESTION # 42
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?
- A. Push each new record into Marketing Cloud vis Platform Event API on form submit.
- B. Perform a daily bulk export to SFTP for import via Automation.
- C. Recreate this external web form inside Marketing Cloud.
- D. Create this as a Journey Data Source via Journey Builder.
Answer: B
NEW QUESTION # 43
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.
What method should be suggested in this scenario?
- A. Platform Events API
- B. Data View Export with every send
- C. Event Notification Service
- D. Data Retrieves on the Send Object
Answer: C
NEW QUESTION # 44
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Data Filters
- B. Attribute Groups
- C. Query Activities
- D. Publication Lists
Answer: A
NEW QUESTION # 45
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- C. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
- D. Extract activity of data view tables > Query activity to create the required file > Transfer activity
Answer: A
NEW QUESTION # 46
A customer wants to send a quarterly reengagement email to subscribers who have NOT opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Send to the subscriber list.
* Deploy emails manually for now, but possibly automate in the future.
Which send method should be used?
- A. Guided Send
- B. Triggered Send
- C. Send Flow Activity
- D. Send Email Activity
Answer: C
NEW QUESTION # 47
Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.
How could they resolve this issue?
- A. Format the phone field in Salesforce as +l[phonenumber],
- B. Select 'Normalize Phone Number* in Journey settings.
- C. Configure the phone field in Salesforce as US locale.
- D. Select 'US' as the sending country in SMS activity.
Answer: A
NEW QUESTION # 48
What are data extension data retention policies?
- A. Settings to "soft" delete all data in a Data Extension so there is no data loss.
- B. Settings to define when a data extension or the data within the data extension is deleted.
- C. Settings to control when a data extension creates a back-up of the data it contains.
- D. Settings to prevent users from deleting a Data Extension created by another user.
Answer: B
NEW QUESTION # 49
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. Guide Template Language
- B. SQL Query
- C. Personalization strings
- D. AMPscript
Answer: D
NEW QUESTION # 50
Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.
What recommendation would a consultant provide on the architecture to fulfill this requirement?
- A. Implement two separate Marketing Cloud instances.
- B. Create one or more additional business units for testing.
- C. Ensure test sends are done from data extensions with attribute 'Is Testing1.
- D. Use Subscriber Filter per business unit to filter production from test data.
Answer: A
NEW QUESTION # 51
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Configure link wrapping to redirect to the business unit's subdomain.
- B. Route the domain through an IP address unique to the business unit.
- C. Delegate a specific subdomain to the Marketing Cloud name servers.
- D. Configure custom Reply Mail Management for the business unit's subdomain.
Answer: D
NEW QUESTION # 52
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance.
Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.
What should be used to prevent emails from being sent if they exceed 2500 contacts7
- A. Query Activity
- B. Script Activity
- C. Stop Activity
- D. Verification Activity
Answer: D
NEW QUESTION # 53
Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.
Which design should the consultant recommend to perform their analysis?
- A. Filter data using a Filter Activity on SendLog Data Extension.
- B. Set up and pull data from Tracking Extracts in Automation Studio.
- C. Set up and pull data from a SendLog Archive Data Extension.
- D. Set up and pull data from _Sent and .Subscriber Data Views.
Answer: D
NEW QUESTION # 54
Northern Trail Outfitters is looking to personalize their SMS Messages.
Which data source is supported to personalize messages?
- A. Data Designer Attribute Group
- B. MobileConnect Demographics
- C. Population in Contact Builder
- D. Profile Attributes.
Answer: B
NEW QUESTION # 55
Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.
Which flow would meet their needs?
- A. Import Activity > Decision > Journey Activities
- B. Query Activity > Data Extension Entry Source > Journey Activates
- C. Query Activity > API Event > Automation Studio Activities
- D. Salesforce Entry Event > Query Activity > Automation Studio Activities
Answer: D
NEW QUESTION # 56
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Grammar and spelling in the email text is correct.
- B. Each content block specified in a dynamic content rule exists.
- C. Words or phrases used may trigger spam filters.
- D. Personalization strings map to attributes or data extension fields.
- E. Correct syntax is used on any AMPscript in the email's code.
Answer: B,D,E
NEW QUESTION # 57
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. When using an external database of record, utilize that system's identifier as the contact key.
- B. Regularly merge duplicate contacts to keep tracking data accurately.
- C. Define the subscriber key as a unique value that does not relate to a specific channel.
- D. Configure Contact Builder to automatically generate a unique subscriber key.
Answer: A,C
NEW QUESTION # 58
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.
What is the implication of this data model when using Marketing Cloud Connect?
- A. The customer will be able to use Reports and Campaigns as audiences.
- B. The customer will be unable to use synchronized data extensions.
- C. Tracking Data will not be returned to the Sales Cloud email recipient.
- D. Email Sends will fail if the Contact ID or Lead ID is not included.
Answer: D
NEW QUESTION # 59
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Salesforce MCC-201 exam is designed for professionals who have experience working with Marketing Cloud and Salesforce CRM. These individuals are responsible for managing the integration of Marketing Cloud and Salesforce CRM, including configuring, synchronizing, and managing data. They are also responsible for creating targeted campaigns and delivering personalized experiences to customers.
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