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NEW QUESTION 26
What statements are correct regarding Attribute Groups?
Choose 2 answers
- A. They link subscriber lists to contacts.
- B. They link data extensions to subscriber lists.
- C. They link data extensions to other data extensions.
- D. They link data extensions to contacts.
Answer: C,D
NEW QUESTION 27
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- B. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- C. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
Answer: D
NEW QUESTION 28
Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder.
What should a consultant recommend for segmentation?
- A. Salesforce Data Extension
- B. Synchronized Data Extension
- C. Salesforce Campaign
- D. Salesforce Report
Answer: D
NEW QUESTION 29
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?
- A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.
- B. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
- C. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
- D. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
Answer: A
NEW QUESTION 30
Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service.
What product would help their use case?
- A. Report Studio
- B. Interaction Studio
- C. Datorama
- D. Web Analytics Connector
Answer: C
NEW QUESTION 31
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Will the file have more than 5,000 rows?
- B. Does the data extension have a data relationship?
- C. Will the data file be placed on the SFTP at the same time daily?
- D. Is the data file a delta or a historical file?
- E. Does someone need to be notified if an error happens on import?
Answer: C,D,E
NEW QUESTION 32
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for franchise owners.
- B. A parent business unit for each franchise owner
- C. One parent business unit and a child business unit for each franchise owners
- D. One business unit.
Answer: A
NEW QUESTION 33
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
- A. Number
- B. Float
- C. Currency
- D. Decimal
Answer: D
NEW QUESTION 34
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Triggered Send
- B. Template Based emails
- C. Suppression List
- D. Automation Studio
- E. Data Filter
Answer: B,D,E
NEW QUESTION 35
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Data Filters
- B. Attribute Groups
- C. Query Activities
- D. Publication Lists
Answer: A
NEW QUESTION 36
Northern
Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?
- A. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.
- B. Create three distinct Attribute Groups that link each data extension directly to Contacts.
- C. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
- D. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Answer: A
NEW QUESTION 37
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the new subscribers?
- A. Smart Capture form on website
- B. Salesforce Triggered Sends
- C. Batch file dropped to SFTP
- D. File import to data extension
Answer: B
NEW QUESTION 38
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Create a Data Relationship in Email Studio to relate the two data extensions.
- B. Utilize Entry Data on a Decision Split within Journey Builder.
- C. Configure activities within Automation Studio to update the purchase data.
- D. Use Data Designer in Contact Builder to relate the two data extensions.
Answer: B,D
NEW QUESTION 39
A customer wants to automate a series of three emails as part of a Membership renewal drip campaign.
* Email #1 will be sent one month prior to the member's renewal date
* Email #2 will be sent one week prior to the member's renewal date
* Email #3 will be sent on the member's renewal date
* A master audience is updated in real time via the API
Which steps should be included in the customer's automation?
- A. Import activity -> Three filter activities -> Three send definitions to the filtered audiences
- B. Three filter activities -> Three send definitions to the filtered audiences
- C. Import activity -> Three send definitions to the master data extension
- D. Three send definitions to the master data extension
Answer: B
NEW QUESTION 40
A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup.
Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)
- A. There is a Master Detail Relationship from Contact to Shipment.
- B. The Shipment object requires a Lookup to Lead or Contact.
- C. The Shipment object is on the Account Related List.
- D. An Apex Trigger is created on the Shipment object.
Answer: C,D
NEW QUESTION 41
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?
- A. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.
- B. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
- C. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
- D. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
Answer: B
NEW QUESTION 42
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