Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
1. Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?
A) Installed Packages
B) Data Management
C) Salesforce Integration
D) Security Settings
2. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?
A) Create one child business unit for the other brands to share but apply folders and naming conventions.
B) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
C) Create child business units for each brand and nest another level of child business units for GEOs.
D) Create and apply folders with naming conventions in the current account to keep track of brand assets.
3. Northern Trail Outfitters (NTO) has the Discover Reporting Tool.
Which two report types could help NTO drive their mobile adoption strategy?
Choose 2 answers
A) Time Between Send and Engagement
B) Email Performance by Device
C) Email Sending Performance Report
D) Deliverability Complaint Rate
4. What should be confirmed to ensure Journey Builder directs the subscribers correctly?
A) Contract Data is used for the Decision Split.
B) Filter Contacts are enabled to refine the audience.
C) Journey Data is used for the Decision Split.
D) Entry Source attributes are available in Journey Settings.
5. What are entry source types for Journey Builder?
A) Data Extension, Email List, API Event, Date Based Event
B) Data Extension, Cloud Pages, Email List, API Event
C) Data Extension, Salesforce Community, GA360, Email List
D) Data Extension, Audience Studio, API Event, Date Based Event
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: A,B | Question # 4 Answer: C | Question # 5 Answer: A |
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By Aaron

